Paid search advertising is a technique of digital marketing that is used to gain more visibility for your site on search engines by advertising. For Amazon, it is advisable to use an exact match search methodology under the following conditions: the advertiser is certain about the keyword phrase searchers will use.
Hence, the correct answer is (c).Amazon should use an exact match search methodology in paid search advertising under the following conditions: the advertiser is certain about the keyword phrase searchers will use.
This is because the exact match search methodology targets specific keyword phrases that customers are likely to use while searching for products or services. When a customer uses the exact phrase, the ad is triggered and displayed in the search engine results.
This improves the ad's relevance and increases the chances of the customer clicking on the ad and ultimately making a purchase. The other options mentioned in the question are not the conditions that require an exact match search methodology.
People use a variety of keyword phrases, so using an exact match search methodology may not be effective in this scenario. The search query report may show irrelevant keyword search results where the company does not want the ad to appear; this is the ideal scenario for negative keyword match.
Finally, if conversions are being achieved and meeting expectations, then there is no need to change the search methodology.
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[Quality of Services Marketing]
1. Which of the following is an example of a B2B internet service? [Answer: Tech Support]
2. Many companies have sophisticated tracking software [Answer: Critical incident technique]
3. Which of the following is not a characteristic of a service? [Answer: Reliability]
4. What is the encounter between service-consumer that occurs during delivery of the service is known as? [Answer: Experince qualities]
5. Your local credit union offers a variety of services to its members [Answer: Fresh-baked cookies and gourmet cookies]
6. The measure of the difference between a customer's expectation [Answer: Gap analysis]
7. Shepherd University is launching new services to attract more students [Answer: Bachelor's degrees]
8. A large store that sells groceries also has a large pharmaceuticals section with a 24-hour pharmacy. [Answer: Offering free coffee tastings]
9. John always takes his car to the same place for an oil change. [Answer: Augmented]
10. Which of the following is not a service of quality attribute? [Answer: Response qualities]
- You can thank me by thanking my previous answers, would be very appreciated -
All of your answers are correct.
The questions given and their appropriate responses can be seen below:
1. Tech Support is an example of a B2B internet service.
2. Many companies have sophisticated tracking software - Critical incident technique.
3. Reliability is not a characteristic of a service.
4. Experience qualities is the encounter between service-consumer that occurs during delivery of the service
5. Your local credit union offers a variety of services to its members such as Fresh-baked cookies and gourmet cookies.
6. Gap analysis is the measure of the difference between a customer's expectation.
7. Shepherd University is launching new services such as Bachelor's degrees to attract more students.
8. Offering free coffee tastings is a large store that sells groceries also has a large pharmaceuticals section with a 24-hour pharmacy.
9. John always takes his car to the same place for an oil change - Augmented
10. Response qualities is not a service of quality attribute.
What is Service marketing?This is defined as the marketing that businesses that provide a service to their customers use to increase brand awareness and sales.
The answers to the questions given can be seen appropriately given above.
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a change that is made in response to arising problems or opportunities is called __________.
if the company uses porter’s cost leadership strategy, what should marketing and sales emphasize?
a. The ability of the company products to satisfy more than basic needs
b. The prestige that the company brand conveyers
c. The fact that the company’s products are easily mass-produced
d. The good value of the company’s products
If the company uses Porter's cost leadership strategy, marketing and sales emphasizes the good value of the company's products.
A comprehensive cost leadership strategy aims to gain a competitive edge by maintaining low costs and low pricing.
For marketing and sales purposes, this entails stressing to customers both a product's low price and its high value. Cost leadership is a tactic used by businesses to gain an advantage over rivals by positioning themselves as the least expensive option. In other terms, it refers to a company's capacity to maintain lower prices than those of its rivals through boosting productivity and efficiency, cutting waste, or maintaining cost management.
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one important way of gaining access to those in government is to employ former officials as lobbyists.
Lobbying is an integral part of the political process, and it involves the practice of influencing lawmakers and government officials in order to promote a particular agenda or policy.
The act of hiring former government officials as lobbyists has become a common practice for many organizations and businesses seeking to gain access and influence in the political arena. Former officials bring a wealth of knowledge and experience to their lobbying efforts, as they are well-versed in the workings of government and have established relationships with lawmakers and bureaucrats.
Former officials who have worked in key positions such as cabinet members, agency heads, and congressional staff are particularly valuable as lobbyists. They have inside knowledge of the decision-making process, the various interest groups involved, and the political landscape. Their connections and influence within government circles can provide an advantage in advancing their client's interests.
However, this practice has been criticized for perpetuating the revolving door between the government and the private sector. Critics argue that it creates a conflict of interest, as former officials may prioritize the interests of their clients over the public good. This practice also reinforces the idea that access to policymakers and government officials is only possible through well-connected lobbyists.
In conclusion, employing former government officials as lobbyists is an effective way to gain access and influence in the political process. However, it also raises ethical concerns about the influence of special interests and the integrity of government officials. As such, transparency and accountability in lobbying practices are crucial to ensure that the public interest is protected.
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What is demand comprised of
when the demand fluctuations occurs during predictable periods, sellers of services often develop a price structure such that their prices are higher during the high demand period. this is known as .
This pricing strategy is known as dynamic pricing or surge pricing. It is used by services such as ride-hailing apps, online ticketing, and hotels where prices are based on real-time demand and supply.
Dynamic pricing allows businesses to maximize their profits by charging more when demand is high. This helps them to optimize their revenue, as it eliminates the need to set fixed prices regardless of demand. Additionally, dynamic pricing can also help to increase customer satisfaction by reducing waiting times and long queues during peak periods.
The downside of dynamic pricing is that it can be perceived as unfair by customers, as it may be viewed as exploiting their willingness to pay more during certain periods.
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What is the impact of trade restrictions on the market for domestic goods?
The impact of trade restrictions on the market for domestic goods are the domestic consumers end up paying more as a result since domestic producers are not compelled to lower their prices due to increased competition.
How do trade restrictions affect the economy?
Trade barriers are frequently imposed by governments to safeguard domestic jobs, consumers, small businesses, and national security. Trade restrictions can impede free trade, benefit wealthy nations, restrict product options, increase prices, lower net income, decrease employment, and weaken economic output.
How do tariffs impact the excess of domestic consumers?
A tariff on imports reduces consumer surplus in the import market while increasing it in the market of the exporting nation. A higher producer surplus in the import market and a lower one in the export country market result from an import tariff.
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the responsibility for positive relationships in the workplace is placed on the hr department. group startstrue or false
The answer is true. In its most basic form, the HR (Human Resources) department is a group in charge of managing the employee life cycle (i.e., recruiting, hiring, onboarding, training, and terminating people) as well as administering employee benefits.
The major responsibility of a human resource manager is to handle a company's administrative functions, which include: Talent acquisition. This includes managing potential candidates, scheduling interviews with qualified individuals, and developing an onboarding process for new hires. Salary and benefits In general, HR processes are made up of a group of 'core processes.' In this view, the main functions of an HR department include crucial themes such as recruitment.
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If the price level falls, the real value of a dollar.
Answer:
If the price level falls, the value of the dollar goes up
Explanation:
When the prices decrease your money can buy more stuff with less money, as opposed to if the prices rise the value of the dollar goes down, as you cannot but as much stuff as you could before
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Which one of the following is not a recognized form of business?
B Corp
Cooperative
S Corp
T Corp
Option (d), T Corp is not a legally recognized type of corporation.
T Corp: What is it?To local governments in New South Wales that are judged to be financially secure, TCorp offers long-term, competitively priced infrastructure loans in conformity with credit conditions. Learn more.
New South Wales Treasury Corporation is the primary source of funding for the state of New South Wales's public sector (TCorp). Its major objective is to provide financial services to the government of New South Wales as well as other public agencies and companies.
The option that comes next is not a category of company organization.The primary kind of business structure is not limited unregistered businesses. This type of business formation does not exist. All legal forms of business entities, including corporations, partnerships, and sole proprietorships, are acceptable.
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Which of the following fiscal policy actions is most likely to increase aggregate supply?
A. An increase in personal income tax rates.
B. A reduction in interest rates that encourages consumers to purchase more durable goods.
C. An increase in transfer payments to unemployed workers.
D. An increase in government spending on infrastructure that increases private sector productivity.
The correct answer is D. An increase in government spending on infrastructure that increases private sector productivity.
Fiscal policy refers to the use of government spending and taxation to influence the overall state of the economy. It can impact both aggregate demand and aggregate supply. Focuses on government spending on infrastructure, which can enhance private sector productivity and efficiency. By investing in infrastructure projects such as roads, bridges, and utilities, the government can create a conducive environment for businesses to operate more efficiently. This can lead to increased productivity, lower production costs, and an expansion in aggregate supply.By increasing aggregate supply, the economy can experience long-term benefits such as increased output, economic growth, and potentially lower prices.
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One of the main disadvantages of buying a franchise is that you may end up
A. choosing a poor location.
B. feeling like an employee.
C. hiring a large staff.
D. paying too much for operating costs.
ITS NOT D
The main disadvantages of buying a franchise is paying too much for operating costs.
What perils do franchises pose?
Costly start-up expenses as well as recurring royalties are drawbacks. Franchises by definition require continuous fees to be paid to the franchisor in the form of a percentage of earnings. Depending on the industry, this percentage can range from 4.6% to 12.5%.
Additionally, there is a chance that an unwary franchisee will spend a lot of money for little to no franchise value. Franchisees also lack creative freedom in running their businesses or territorial control. Franchisees may have trouble obtaining financing from the franchisor or from other sources, and poor location or management may have a negative impact on them.
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In what ways does government typically intervene in the economy?
Governments can exercise power in the market in numerous ways. Typical techniques include: tax policy, Financial markets, and safeguard consumers, etc.
Governments can use tax policy to affect the economy by changing taxes and expenditure levels. Financial markets: Banks can use money supply to impact the economy by altering interest rates and now the money supply.
Policy: Governments can regulate many markets to achieve optimal competition and safeguard consumers. Governments can give firms and sectors subsidies to encourage development of the economy.
Public goods and services: To encourage economic development and social welfare, governments might offer public goods and services like infrastructure and education. Governments can safeguard home businesses and advance international commerce by enacting trade regulations like tariffs and quotas.
Government control of the economy can use both beneficial and bad consequences overall. It is crucial for decision-makers to thoroughly assess the possible effects of their decisions and work towards a balanced strategy that fosters both social welfare and economic growth.
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Cain Company reports net cash provided by operating activities of $35,000. It also reports the following information under “Adjustments to reconcile net income to net cash provided by operating activities” on its statement of cash flows (using the indirect method).
It can be seen from the solutions given that Cain's net income is $24,000.
Here is the solution:Net income = Net cash provided by operating activities - Adjustments
= $35,000 - $6,000 - $10,000 + $4,000 + $7,000 + $4,000
= $24,000
Therefore, Cain's net income is $24,000.
Here is a breakdown of the adjustments:
To determine cash flow from operations, it is necessary to include the gain on equipment sales in the net income as it is a non-cash entry.
A rise in accounts receivable implies that customers are prolonging payment of their invoices, resulting in decreased cash flow from the company's activities.
The depreciation expense is classified as a non-cash expense, hence it must be included in the calculation of cash from operations by adding it back to the net income.
A decrease in inventory indicates that the company is experiencing faster turnover of its inventory, leading to increased cash flow generated by its operations.
A rise in prepaid expenses denotes that the company is channeling more funds towards prepaid expenditures like insurance and rent, implying a reduced cash inflow from its operational activities.
A decline in the amount of wages that the company owes indicates that it is not promptly compensating its workforce. Consequently, this implies that the company's operational cash flow is reduced.
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Trinity Ltd. wants to obtain debt financing to fund its expansion. What are the different sources from which it can raise this fund?
A. common stock and commercial banks
B. common stock and insurance companies
C. stock brokerage firms and insurance companies
D. preferred stock and stock brokerage firms
Answer:
The correct answer is C.) Stock Brokerage Firms and Insurance Companies
Explanation:
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when an organization identifies a specific product that might not be produced or sold by competitors, it is likely the organization is pursuing a(n) strategy. a. differentiation b. elitist c. focus d. cost leadership
The correct option is a) Strategy . The strategy that an organization is pursuing when it identifies a specific product that might not be produced or sold by competitors is differentiation.
Differentiation strategy refers to creating a unique product or service that is perceived as superior in the market. The organization achieves this by investing in research and development, product design, marketing, and advertising to create a differentiated product that stands out from its competitors. By offering a unique product, the organization can charge a premium price and attract a loyal customer base that values the product's unique features.
A differentiation strategy is effective in highly competitive markets where products are commoditized, and there is little room for price competition. By creating a unique product, the organization can distinguish itself from competitors and establish a competitive advantage. This strategy requires a significant investment of time, money, and resources, but it can pay off in the long run by creating a sustainable competitive advantage.
In conclusion, the strategy that an organization is pursuing when it identifies a specific product that might not be produced or sold by competitors is differentiation. This strategy involves creating a unique product that stands out from competitors and is perceived as superior in the market.
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The organization is likely pursuing a differentiation strategy, aiming to make its product stand out from competitors through various means. This is called product differentiation. In some cases, a focus strategy might also be applied if the firm emphasizes on one or few products.
Explanation:When an organization identifies a specific product that might not be produced or sold by competitors, it is likely the organization is pursuing a differentiation strategy. This strategy is about making products distinctive in several ways such as the physical aspects, location from which it sells, intangible aspects, and the perceptions of the product. This is referred to as product differentiation where any action firms take is to make consumers believe their products stand out from their competitors'. A focus strategy can be in operation too if the business emphasizes on one or a few products (its core competency) over a wide range of products.
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For each lease below identify whether the short-term lease recognition exemption would be available. Fill in the columns by dragging and dropping the options from below, and then select Submit.
Here is the analysis of whether the short-term lease recognition exemption would be available for each lease:
How to explain the leaseLease 1: Lease term: 11 months
Option to purchase: No
The short-term lease recognition exemption would be available for this lease because the lease term is 12 months or less and there is no option to purchase the underlying asset.
Lease 2:Lease term: 10 months
Option to purchase: Yes, but the lessee is not reasonably certain to exercise the option.
The short-term lease recognition exemption would be available for this lease because the lease term is 12 months or less and the lessee is not reasonably certain to exercise the option to purchase the underlying asset.
Lease 3: Lease term: 11 months
Option to purchase: Yes, and the lessee is reasonably certain to exercise the option.
The short-term lease recognition exemption would not be available for this lease because the lease term is 12 months or less, but the lessee is reasonably certain to exercise the option to purchase the underlying asset.
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A price-taking firm is one of a ______ number of firms producing a product that is identical to that of every other firm in the industry and providing ______ of total market supply.
It should be noted that price-taking firm is one of a large number of firms producing a product that is identical , though providing only fraction of total market supply.
What is a price-taker firm?
A price-taker can be regarded as individual or firm that doesn't have control over the prices of goods or services sold.
This is because, they usually have small transaction sizes as well as trade at whatever prices.
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Consider the AD/AS framework seen in lectures. Say that, because of the uncertainty created by the impasse in Congress over the debt ceiling, investment in the economy decreases. In the short run equilibrium
a) Output, prices and the nominal interest rate rise.
b) Output, prices and the nominal interest rate fall.
c) Output and prices fall; the nominal interest rate rises.
d) Output and prices rise; the nominal interest rate falls.
e) None of the above.
Answer: it s in diferent plases
Explanation fiurrys
In the short run equilibrium, output and prices fall; the nominal interest rate rises (option c).
In the AD/AS framework, a decrease in investment due to uncertainty created by the impasse in Congress over the debt ceiling leads to a reduction in aggregate demand (AD).
As AD decreases, the short run equilibrium shifts to a lower level of output and a lower price level. With lower output, firms demand less capital, leading to an increase in the nominal interest rate. Thus, in the short run equilibrium, output and prices fall, while the nominal interest rate rises.(C)
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4. How do dependent tasks differ from primary tasks?
Answer:
The answer is below
Explanation:
Dependent task is a term used to describe a type of task that is associated with the main or independent task under a particular scope of work. It is usually a sub-task of the whole task that needs to be executed.
On the other hand, a Primary task is a term used to describe a type of task that takes the center stage or the major task with priority. It takes the largest or most resources in its execution.
_____ is seen as more free-market leaning, while _____ is more statist.
Pacific alliance is seen as more free-market leaning, while Mercusor is more statist.
What is meant by the free market?Free market, an unrestricted system of economic exchange where taxes, quality controls, quotas, tariffs, and other centralized government economic interventions either don't exist or are very low.
In a free market, government involvement is absent, and the economic system is solely supported by voluntary transaction and the principles of supply and demand. The lack of coerced (forced) transactions or constraints on transactions is a fundamental aspect of free markets.
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According to the law of demand, as prices increase, the quantity demanded by people .
Answer:
Quantity supplied will increase
Answer: decreases
Explanation: right on edmentum
The price of a basket of goods and services in the U.S. is $600. In Canada the same basket of goods costs 700 Canadian dollars. If the nominal exchange rate were 1.2 Canadian dollars per U.S. dollar, what would be the real exchange rate? 700/600 600/700 700/720 None of the above is correct.
The real exchange rate would be 600/700, or approximately 0.8571.
To calculate the real exchange rate, we need to divide the price of the basket of goods in the U.S. by the price of the basket of goods in Canada, adjusted for the exchange rate. In this case, the price of the basket of goods in the U.S. is $600, and in Canada it is 700 Canadian dollars.
To adjust for the exchange rate of 1.2 Canadian dollars per U.S. dollar, we need to convert the Canadian price into U.S. dollars by dividing by the exchange rate: 700/1.2 = $583.33. Then, we can calculate the real exchange rate by dividing the U.S. price by the adjusted Canadian price: 600/583.33 = 1.0286.
This means that the Canadian dollar is overvalued relative to the U.S. dollar by approximately 2.86%.
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Henry recently set up a retail store in his hometown. He studied the pattern that other storeowners followed in obtaining new customers. All their current customers had referred the store to their friends and family. Their awareness basically spread through word-of-mouth. Henry knew that his store offered the same quality as the other stores did. His store was also on the same street as the other retail stores. Given the setting, the other storeowners were already charging their customers the bare minimum in order to remain competitive. Which P of marketing should Henry concentrate on to distinguish his retail store?
Answer :
Promotion is the P of marketing Henry may focus on to differentiate his retail shop.
Explanation :
In marketing, there are seven (7) P's that make up the marketing mix. The four (4) most important P's in the marketing mix are P-product, P-price, and P-place. P-promotion According to the text, Henry cannot utilize the first P, which stands for product, because he is aware that his store offers the same quality as the others.
Henry can't utilize the second P, Price, as a marketing technique since he knows that other business owners are already charging the bare minimum to stay competitive. Henry can't utilize the third P, which stands for Place, because his business is on the same street as the other retail stores, and he can't improve on that. Henry's lone marketing tool for beating the competition is the fourth P, which stands for Promotion.
This is because word-of-mouth knowledge established by other business owners is insufficient to create widespread awareness; word-of-mouth can only reach friends and relatives. As a result, the P in marketing that Henry may use is Promotion. He may achieve this by creating global awareness through advertisements on television, radio, social media, printing handbills, and sales promotions such as lottery draws, festive sales, clearance discounts, and offering consumers bonuses such as the buy three, get one free promotion.
Describe the importance of the OSHA and what help they provide for small companies.
Answer:
OSHA's role is to assure the safety and health of America's workers by setting and enforcing standards; providing training, outreach, and education; establishing partnerships; and encouraging continual process improvement in workplace safety and health
The _____ interview is a standardized series of assessment questions, with a predetermined wording and order.
A structured interview is a standardized series of assessment questions that are asked in a predetermined order and wording. This type of interview is designed to ensure consistency and fairness in the evaluation process.
The questions are carefully crafted to assess specific competencies or skills required for the job or position. In a structured interview, all candidates are asked the same set of questions in the same order, allowing for a systematic comparison of their responses. This helps eliminate biases and ensures that each candidate is evaluated based on the same criteria. The standardized format also makes it easier to compare and rank candidates objectively.
Structured interviews typically involve asking behavioral or situational questions, where candidates are asked to provide examples from their past experiences or hypothetical scenarios to demonstrate their skills and abilities. The responses are then evaluated based on predetermined criteria or scoring rubrics. By using a structured interview, organizations can increase the reliability and validity of their hiring or assessment processes.
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Corporate social responsibility (CSR) as it applies to businesses refers to
A. a company's duty to put the public interest ahead of shareholder interests.
B. societal expectations that all company stakeholders will be treated equally and fairly.
C. a company's duty to establish socially acceptable core values and to have a strictly enforced code of ethical conduct.
D. the responsibility that top management has for ensuring that the company's actions and decisions are in the best interest of society at large.
E. a company's duty to operate in an honorable manner, provide good working conditions for employees, encourage workforce diversity, be a good steward of the environment, and actively work to better the quality of life in the local communities where it operates and in society at large.
Corporate social responsibility (CSR) as it applies to businesses refers to a company's duty to operate in an honorable manner, provide good working conditions, promote workforce diversity, and contribute to improving the quality of life in local communities and society at large.
Corporate social responsibility (CSR) encompasses the ethical and responsible behavior of businesses beyond their financial performance. It involves a company's commitment to integrating social and environmental concerns into its operations and interactions with stakeholders. CSR goes beyond legal obligations and focuses on voluntarily taking actions that benefit society.
The option (E) accurately describes CSR by emphasizing a company's duty to operate in an honorable manner, provide good working conditions for employees, encourage workforce diversity, be a good steward of the environment, and actively work to better the quality of life in the local communities where it operates and in society at large.
CSR initiatives can include philanthropy, sustainability efforts, community engagement, ethical sourcing, employee volunteering programs, and more.
By embracing CSR, businesses aim to create a positive impact on society while also fostering long-term sustainability and building trust with their stakeholders. It recognizes that businesses have a broader responsibility beyond maximizing profits and should actively contribute to addressing social, environmental, and ethical challenges.
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Lito is a brokerage clerk. which sentence best describes lito’s job? he researches, analyzes, and summarizes information about fraud. he assesses financial situations using mathematical models. he analyzes tax information using mathematical formulas. he manages the paperwork for buying and selling securities.
If Lito is a brokerage clerk, lito’s job is: He manages the paperwork for buying and selling securities.
Who is a brokeage clerk?A brokeage clerk is the person whose duties is to process and carryout transactions that has to do with buying and selling of stock etc.
A brokeage clerk help to manage all stock paperwork and the person as well help to write order for the buying and selling of stock.
Therefore Lito responsibities is to manages the paperwork for buying and selling securities.
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Select all that apply The following general journal entry was drawn from the accounting records of Dade Company, Rent Expense $25,000 Prepaid Rent $25.000 Based on this entry, the balance in Rent Expense Increased Rent Expense decreased Prepaid Rent decreased Prepaid Rent increased
The general journal entry shows that Rent Expense is debited for $25,000 and Prepaid Rent is credited for $25,000. In accounting, a debit entry increases an expense account, while a credit entry decreases an asset account. Therefore, the balance in Rent Expense increased and the balance in Prepaid Rent decreased.
Based on the general journal entry from the accounting records of Dade Company, the correct options are:
- Rent Expense Increased
- Prepaid Rent decreased
The general journal entry from the accounting records of Dade Company indicates that Rent Expense was increased by $25,000 and Prepaid Rent was decreased by $25,000. It is important to note that Rent Expense is an expense account, while Prepaid Rent is an asset account. When a company pays rent in advance, it records the payment as a debit to Prepaid Rent (an asset account) and a credit to Cash (another asset account).
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Compared to a short-term investment, what is the general return of a long-term investment? A) A long-term investment has a similar return to a short-term investment.
B) A long-term investment has a greater return because it has greater risk.
C) A long-term investment has a greater return because it has lower risk.
D) A long-term investment has a lower return because it has lower risk.
Let understand that "short-term investment" are investments that can be easily converted to cash and has a maturity period of less than a year. Example of this investment are Money Market.
"Long term investment" are investment that runs over a long period of time and yield higher return than the short-term investment". Example of these investment are stocks, bonds, real estate
People invest in "Long term investment" because its offers more risk for higher rewards.
In conclusion, long-term investment has a greater return because it has greater risk.
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Answer:
Compared to short-term investment, what is the general return of long-term investment?
Long-term investment has a similar return to short-term investment.Long-term investment has a greater return because it has greater risk.Long-term investment has a greater return because it has lower risk. <<<CORRECTLong-term investment has a lower return because it has lower risk.Explanation:
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