Please define actual self and ideal self concepts. How are these concepts related to marketing?
Answers
The actual self refers to how an individual perceives themselves in terms of their current attributes, qualities, and behaviors. On the other hand, the ideal self represents the image or identity that an individual aspires to achieve, often based on their desires, aspirations, and societal influences. In marketing, understanding and aligning with consumers' actual and ideal selves is crucial for creating effective marketing strategies that resonate with their self-concepts and motivations.
The actual self is a reflection of an individual's current state and includes their beliefs, attitudes, values, personality traits, and behaviors. It is formed through self-perception and is influenced by experiences, interactions, and feedback from others. The actual self represents how individuals see themselves objectively.
The ideal self represents the image or identity that individuals aspire to attain. It reflects their goals, aspirations, and desired attributes. The ideal self is often shaped by societal norms, cultural expectations, and personal desires for improvement or self-enhancement. Individuals may strive to close the gap between their actual self and ideal self by making efforts to align their behaviors and attributes with their desired self-image.
In marketing, understanding consumers' actual and ideal selves is crucial for creating effective marketing strategies. By identifying consumers' self-concepts, marketers can tailor their messaging, branding, and product offerings to resonate with consumers' desires, aspirations, and motivations. Marketers can highlight how their products or services can help consumers bridge the gap between their actual and ideal selves, positioning their offerings as tools for self-enhancement or identity expression. By appealing to consumers' self-concepts, marketers can establish emotional connections, drive purchase decisions, and foster brand loyalty.
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Related Questions
Project: Pet Grooming Website
You have a pet grooming business and want to create a new website. You want the website to have a video of your office, some pictures of your dog groomers, some testimonials from clients, a list of your prices, a description of your services, and a place to buy gift certificates or pre-pay for services. You want the site to use your color scheme, which is brown and black.
You decide to use a web development company. When you make the appointment, the receptionist tells you that you will meet with their project manager.
When you meet the project manager, she asks you for a good bit of detailed information. You decide that your budget will be $50,000. The project manager believes this will be a good budget because it will cost $20,000 for the web developer, $10,000 for the graphic artist, $5,000 for the photographer, $5,000 for the web hosting service, $5,000 to make the video, and $5,000 for various other expenses.
She explains that you will need to provide them with a list of clients that would be willing to participate as examples or provide testimonials. She warns you that they may expect to be paid for their participation and that there will need to be legal releases signed. She says that this will need to be done first.
Then, they will have the video company make the video and the photographer take the pictures. After this, the graphic artist can put together something for the web developer to create. All in all, the project should take about a month to complete.
Assignment
You will create a project plan document. The document will not be highly detailed. The information provided in the scenario above will be enough to create the document. You may have to guess or make up some of the details. You will not be graded on the accuracy of the details; instead, you will be graded on the project plan and your ability to structure it correctly and include the sections as described in the lesson. Make sure to give each section the proper heading and to write out your descriptions in complete sentences. The exception to this is when you create the project budget. You may do this in chart or column forma HELP
Answers
The planning of this project must have several stages, in general they can be classified as planning, execution and review.
What is planning?Planning is a term that refers to the decision-making process to achieve a specific objective taking into account the current situation and the internal and external factors that may influence the achievement of the objectives.
According to the above, planning would be the first process because in this we are going to draw a route of action in which we are going to specify all the tasks prior to the realization of the web page. This stage includes activities such as:
Interview with clients.Photos of services and products.Information gathering.Establishment of dates and objectives.In the execution stage, the creators of the page begin to work on the design and publication of the page, including all the information previously collected.
In the review stage, the entire team reviews whether the objectives set are being achieved and the necessary corrections are made.
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decisions should reflect the costs, rather than just the costs. group of answer choices financial; marginal opportunity; nonfinancial opportunity; financial nonfinancial; financial
Answers
Instead than only considering marginal opportunity costs, choices should take into account total costs.
What do you mean by marginal cost, exactly?The increase in production costs brought on by the development of more product units is known as the marginal cost. It is also known as the marginal cost of manufacturing. Businesses can assess how volume of production affects cost and, ultimately, earnings by determining the marginal cost.
How is the marginal cost determined?The difference in total production costs that emerges from developing or producing an additional unit is referred to as a unit's marginal cost in economics. To find the marginal cost, divide the change in production expenses by the change in quantity.
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it is cheaper for a cable company's customers to sign up for a package that includes cable, internet, and phone service than for them to purchase each of these services individually. this is an example of
Answers
It is cheaper for a cable company's customers to sign up for a package that includes cable, internet, and phone service than for them to purchase each of these services individually. This is an example ofis an example of product-bundle pricing.
Purchasing is the technique that includes commercial enterprise or organization makes use of to acquire items or offerings to accomplish its dreams.
Although there are several agencies that try and set requirements for the shopping procedure, methods can range substantially among businesses.
Kind of purchases :
Private Purchases.Mercantile purchasing. Business shopping.Purchasing is becoming a middle competency of the firm, locating and growing providers and bringing in expertise that is notably valued through the company. Buying is normally responsible for spending greater than 50 percent of all of the sales the firm receives as income from income.
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An innovative business idea that no one has never had
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An innovative business idea that no one has never had is Offering virtual assistance to other businesses.
What is innovative business idea ?innovative business idea can be described as an idea in business that cn be developed so that it can be a way to earn a living by providing the services or the goods to the consumer.
It should be noted that this innovation can be the one that no one has ever done or the modification of the one that has been in exisitence, however providing the virtual assistance serves as one of the innovation in business that can ring profit.
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Complete question:
State An innovative business idea that no one has never had
As the interest rate __________, the opportunity cost of holding money __________ and individuals choose to hold __________ money.
Answers
Decreases
Decreases
More
Correct me if I'm wrong :)
which of the following is correct? a. unemployment insurance raises structural unemployment because it reduces the job search efforts of the unemployed. b. most economists are skeptical of the value of unemployment insurance primarily because they believe that it results in a poorer match between workers and jobs. c. studies show that when the unemployed become ineligible for benefits, the probability of their finding a job rises markedly. d. all of the above are correct.
Answers
The following option that is correct is D. All of the above are correct. Unemployment insurance can raise structural unemployment because it reduces the job search efforts of the unemployed, which can result in a poorer match between workers and jobs.
Studies have also shown that when the unemployed become ineligible for benefits, the probability of their finding a job rises markedly. This can lead to a longer-term problem, as the individual is not actively searching for a job. When the unemployed become ineligible for benefits, they have a greater incentive to search for work, and this can result in a more successful match between the worker and the job.
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What is advertising??
Answers
Answer:
the activity or profession of producing advertisements for commercial products or services.
Explanation:
Answer:
the activity or profession of producing advertisements for commercial products or services.
"movie audiences are receptive to advertising"
advertisements collectively.
"despite being instructed to take the signs down, he says he has no intention of removing the advertising"
Explanation:
dvertising is a means of communication with the users of a product or service. Advertisements are messages paid for by those who send them and are intended to inform or influence people who receive them, as defined by the Advertising Association of the UK.
omparing the percentage of the labor force population to the total adult working-age population gives you the labor force participation rate. if the the adult working-age population is is 756 million and the labor force is 652 million what is the labor force participation rate? (round your answer to the nearest 10th)
Answers
The percentage of people 16 and older who are employed or actively seeking employment is known as the labor force participation rate. Because it shows the proportion of labor resources that are available for the creation of goods and services, it is a crucial indicator of the labor market.
An estimation of the size of the labor force in an economy is the labor force participation rate. The calculation is the proportion of the working-age non-institutionalized population, ages 16 and older, who are employed or actively looking for work.
Subtract the total adult population of working age (652 million) from the number of people in the labor force (652 million) (756 million).
Percentage in the labor force =\(\frac{652}{756}\) = 0.862
To calculate a percentage, multiply by 100.
Percentage in the labor force =(100)*(0.862)= 86.2%
the labor force participation rate 86.2%
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Multiple Choice Question Which inventory account includes the cost of components that will become part of the finished product but have not yet been used in production.
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The WIP inventory account is the account that includes cost of components that will become part of the finished product but have not yet been used in production.
What is a WIP inventory account?In accounting, a WIP incorporates a raw materials, labor and overhead costs that are incurred for products that are at various stages of the production process.
This component is a part of inventory asset account on the balance sheet.
In conclusion, the WIP inventory account is the account that includes cost of components that will become part of the finished product but have not yet been used in production.
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A company purchased a machine for $190,000. The machine has an estimated useful life of 8 years and a salvage value of $10,000. It is estimated that the machine could produce 75,000 parts over its useful life. In the first year, 15,000 parts were produced. In the second year, 19,000 parts were produced. Using the units-of-activity/production method, what is the net book value of the machine at the end of the second year
Answers
Answer:
$108,400
Explanation:
The computation of the net book value of the machine at the end of the second year is shown below:
But before that the accumulated depreciation would be determined
For first year, the depreciation expense is
= ($190,000 - $10,000) × 15,000 ÷ 75,000
= $36,000
For the second year, the depreciation expense is
= ($190,000 - $10,000) × 19,000 ÷ 75,000
= $45,600
Now the net book value is
= $190,000 - $36,000 - $45,600
= $108,400
7. Jannah is reviewing a report that a new marketing manager put together after assessing her small business. If Jannah wants to learn how familiar a custo
what section of the marketing report should she review?
Answers
To learn how familiar a customer is to the company, Jannah must look at the leads section of the marketing report.
What is a marketing report?It consists of a document through which an organization can visualize its performance over a period of time, through the analysis of data and information about the company's actions and strategies to achieve objectives and goals in the market.
Through qualitative and quantitative reports related to communication and sales, for example, the company is able to make more significant decisions about its strategy, with evaluations and corrections that will contribute to continuous improvement and positioning in the market.
So leads could be the section that Jannah would review to identify a potential customer, as this data significantly demonstrates an individual who engages with the company's business and can be turned into a customer.
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The final rule on higher-priced loans (as defined under HOEPA regulations) requires an originating lender to establish and maintain an escrow (impound) account for property taxes and insurance for a minimum of ___ years. A-11
B-7
C-3
D-5
Answers
The final rule on higher-priced loans (as defined under HOEPA regulations) requires an originating lender to establish and maintain an escrow (impound) account for property taxes and insurance for a minimum of 5 years.
What is HOEPA?HOEPA is a federal law passed in 1994 that aims to address abusive lending practices in high-cost mortgage lending by providing additional consumer protections. Under HOEPA regulations, creditors are required to establish and maintain an escrow (impound) account for property taxes and insurance for a minimum of 5 years for higher-priced loans (as defined under HOEPA regulations).
The establishment of escrow (impound) account by the originating lender, as per HOEPA regulations, assists in preventing homebuyers from paying a lump sum payment when their property tax and insurance payment are due. The originating lender is responsible for arranging payment of property taxes and insurance on the borrower's behalf. As a result, the lender guarantees that the borrower's property taxes and insurance premiums are always paid on time to ensure that their property is adequately insured and taxes are up to date.
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economic interest groups have an advantage over noneconomic groups because
Answers
Economic interest groups have an advantage over noneconomic groups due to their ability to mobilize financial resources and influence policy decisions in line with their economic goals.
Economic interest groups, such as business associations or trade unions, possess a distinct advantage over noneconomic groups due to their access to financial resources. These groups often represent powerful industries or influential companies, allowing them to gather substantial funds to support their activities. With financial backing, economic interest groups can engage in extensive lobbying efforts, campaign contributions, and public relations campaigns to influence policymakers and shape legislation and regulations in favor of their economic interests.
Furthermore, economic interest groups often have a more direct and tangible impact on the economy, making their arguments more persuasive to policymakers. They can present compelling economic data, highlight potential job creation or loss, and emphasize the broader implications for economic growth. This tangible connection to economic outcomes strengthens their influence and gives them an advantage over noneconomic groups that may focus on social or environmental issues that are not as immediately tied to economic considerations.
Overall, the financial resources and economic relevance of economic interest groups provide them with a distinct advantage over noneconomic groups, allowing them to wield significant influence in shaping economic policies and decisions.
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How does a fixed exchange rate set the value for a currency?
A. By setting it at a specific value based on another currency
B. By adjusting the price based on the supply and demand for it
C. By comparing the terms of trade between multiple countries
D. By evaluating the overall economic health of different countries
Answers
A fixed exchange rate set the value for a currency by setting it at a specific value based on another currency. Thus the correct answer is A.
What is currency?A currency is referred to as a form of money that is utilized for buying and selling goods. This currency differs in value from country to country. A fixed exchange rate system is one in which the value of one currency is equal to the valuation of another common currency.
Two currencies from different countries will be shared at an equal price with the help of a fixed exchange rate, the prices of the currency will fluctuate based on the factors like demand and supply as well as inflation.
Therefore, option A by setting it at a specific value based on another currency is appropriate.
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Answer:
A. By setting it at a specific value based on another currency
Explanation:
Which success factors point to using manpower and processes in an organization?
The success of an IS implementation relies on efficient
V
and
of manpower and processes.
Answers
Success factors to the usage of manpower and processes in an agency: the first one is utilization and the second one is responsibility.
A success factor is any knowledge, ability, trait, motive, attitude, fee, or different personal characteristic that is critical to carry out the process or role and that differentiates strong from superior performance.
SAP SuccessFactors is a cloud-primarily based SaaS (software program as a provider) platform, while SAP HCM is SAP's authentic on-premise HR solution. essentially, both solutions clear up the equal business problem: Human resource management.
SuccessFactors is an SAP product suite to provide a cloud-based total strategy to manipulate various HR capabilities along with business alignment, human overall performance, recruitment, and getting to know sports for all sizes of businesses in extra than 60 industries.
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the rise of ________ has helped investors who want to buy and sell stocks and bonds themselves at low costs.
Answers
The rise of online trading platforms has helped investors who want to buy and sell stocks and bonds themselves at low costs.
The rise of online trading platforms has helped investors who want to buy and sell stocks and bonds themselves at low costs. These platforms provide a user-friendly interface that makes it easy for beginners to understand and navigate the stock market. They also offer a wide range of tools and resources to help investors make informed decisions and maximize their returns. With online trading platforms, investors can trade stocks and bonds from anywhere in the world, at any time, without having to rely on a broker or financial advisor. Overall, online trading platforms have democratized investing by making it more accessible and affordable to everyone.
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Online brokerage platforms, like E-trade or Robinhood, have made it significantly less expensive and easier for individuals to buy and sell stocks and bonds. However, users need to maintain an understanding of the investment landscape and the individual securities they are trading to manage risks effectively.
Explanation:The rise of online brokerage platforms has helped investors who want to buy and sell stocks and bonds themselves at low costs. Online brokerages, like E-trade or Robinhood, offer users the ability to manage their own investment portfolios at much lower costs than traditional brokers. They have interactive and user-friendly interfaces that allow individual investors to make trades without requiring personal broker representation. This has democratized investing, making it accessible to a wider range of individuals.
While these platforms have their advantages such as low costs and convenience, they also come with risks. Users need to have a certain level of financial literacy and understanding of the stocks and bonds they are investing in to trade effectively and manage risks.
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A factory owner wants his workers to produce as many widgets as they can so he pays his workers based on how many widgets they produce. however, in order to make sure that the workers do not rush and produce a large number of poorly made widgets, he checks the widgets at random at various stages of their manufacture. If a defect is found in a widget, the pay of the entire section of the factory responsible for that defect is docked. How is this factory owner seeking to solve the agency conflict problem in this case?.
Answers
The factory owner seeks to solve the agency conflict in this case by supplying incentives so the agents act in the way the principal desires.
Conflict is the term used to describe the discord brought on by opposing beliefs, objectives, and circumstances. Internal and external conflicts have two subtypes each, and there are two branches of each.
An incentive refers to anything that motivates someone to achieve something or work harder. When it comes to workers, rewards and incentives at work are advantageous to both employers and employees. Employee morale, work happiness, and motivation may all be enhanced when employers recognize employees for their performance and productivity.
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a nurse is documenting a variance that has occurred during the shift, and this report will be used for quality improvement to identify high-risk patterns and potentially initiate in-service programs. this is an example of which type of report?
Answers
The type of report that the nurse is documenting is an Incident Report.
What is Service Program?
A service program is a type of program or initiative that provides services or support to individuals, organizations, or communities. These programs are often created by government agencies, nonprofit organizations, or businesses with the aim of addressing a particular social or environmental issue or need.
An Incident Report is a tool used in healthcare facilities to document any unexpected or adverse events that occur during a patient's care. These reports are used for quality improvement and to identify patterns of risks that may require changes in policies or procedures. Incident reports are confidential and not a part of the patient's medical record, but are used by healthcare facilities to identify areas where improvements can be made in patient care, staff training, or facility operations. In this case, the nurse is documenting a variance that occurred during the shift, which will be used for quality improvement to identify high-risk patterns and potentially initiate in-service programs.
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Max is using a search engine to do research on trends in his industry when he comes across a website that isn’t necessarily related to his research–but is interesting and engaging. Without realizing it, Max spends over an hour browsing through the webpage’s numerous articles and links. When his boss asks him if his research report will be ready by the end of the day, Max isn’t sure how to respond. He’s hardly done any work–but it’s not like he was purposely avoiding work. He was using the search engine for the purpose of research, after all. It’s not his fault that the search results weren’t very relevant. Max is considering asking his boss for an extension on his deadline so that he can spend more time researching. What do you think? What should Max do?
Answers
In this situation, Max has to first give his boss some advance notice that he wont be able to complete the report before deadline, explain himself briefly as to why that is, then ask for more time to be able to complete the task.
What is a deadline?A deadline indicates that a task or project is anticipated to be finished by that date and time. There is a clear expectation of what must be provided and by when thanks to deadlines. Employees are able to take charge of their work in this way and include deadlines into their time management techniques.
It's critical to schedule deadlines in advance because your work may be delayed. Recognize that some resources might be delayed and that some people might not be available. You may prevent the disaster of missing a deadline by making plans in advance.
Deadlines are crucial in business for a variety of reasons. They establish standards and encourage productive behavior in the workplace.
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is the cost of borrowing or the price paid for the rental of funds expressed as a percentage per year.
Answers
Yes, the cost of borrowing or the price paid for the rental of funds is expressed as a percentage per year.
This percentage is known as the interest rate, which is the cost of borrowing or the price paid for the rental of funds.Lenders charge interest on the amount of money that they lend to borrowers because they are risking their money.
The interest rate can vary depending on a number of factors, such as the creditworthiness of the borrower, the length of the loan, and the amount of the loan. The interest rate is typically expressed as an annual percentage rate (APR), which is the amount of interest that the borrower will pay on an annual basis.
For example, if a borrower takes out a $10,000 loan with an interest rate of 5%, they will pay $500 in interest per year.
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What is the main source of capital for sole proprietorship?
Answers
Answer:
Sole proprietorships are not companies – you cannot sell shares to investors to raise capital. _ Most times, you'll be relying on your own resources, such as savings and retained profits, as well as bank loans and credit cards to raise the money you need.
Explanation:
Answer:
Sole traders and partnerships have a range of options to get finance: personal savings, retained profits, working capital, sale of assets, and bank loans. Put simply, personal savings is the the amount of money a person has at his disposal.
he listing of expenses on the income statement is ordered a.by size, beginning with the largest item and putting miscellaneous expense as the last item. b.by size, beginning with the smallest item. c.alphabetically. d.by account number in the general ledger.
Answers
The listing of expenses on the income statement can be ordered in different ways depending on the company's preference.
However, the most common way is to order them by size, beginning with the largest item and putting miscellaneous expense as the last item. This is because it provides a clear and concise representation of the company's expenses, with the most significant expenses being presented first. It's important to note that the income statement is derived from the general ledger, which is a record of all financial transactions of a company. The general ledger serves as the backbone of the accounting system and provides a detailed account of every transaction, including expenses. In summary, the listing of expenses on the income statement is typically ordered by size, with the largest item listed first, and miscellaneous expense listed last. This order provides a clear and concise representation of the company's expenses and is derived from the general ledger, which serves as the backbone of the accounting system.
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True or False: Labor is usually your lowest expense.
Answers
Answer:
False, if your talking about workinghard it is false bc you could break a bone or worse in the work of labor
False, still bc if your talking about having a child than your losing a lot of blood and pain is coming from it
so eathier way u go its still false
hoped this helped let me know if it did
what place is king of prussia's high-flying adventure park thrillz?
Answers
The King of Prussia mall, which has the third-largest amount of rentable space among malls in the United States, is located in King of Prussia. Eight anchor stores, more than 40 eateries, and more than 450 shops make up the mall.
The name King of Prussia derives from an inn and tavern that was established in 1769 in a farmhouse that Welsh Quakers had originally constructed in 1719. The proprietor chose the name Frederick II Tavern in honour of King Frederick II of Prussia, a king who fought British imperial aspirations in the eighteenth century. The village's name, "King of Prussia," which pays homage to Frederick II, often known as Frederick The Great, King of Prussia, seems to have mislead these locals and other recent arrivals to Upper Merion (1712-1786). In 1850, the hamlet's name was finalised. 05-Jan-2019 Population and geography. Beginning as a tiny region in what was subsequently known as East Prussia, Warmian-Masurian Voivodeship of Poland, Kaliningrad Oblast exclave of Russia, and Klaipda Region of Lithuania are now separate from Prussia.
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who here from K12? (sorry for asking this question)
Answers
Answer:
Explanation:
Answer:
Not I.
Explanation:
This is just constructive criticism, but I don't recommend listing your school here.
The Lo Sun Corporation offers a 6.2 percent bond with a current market price of $774.50. The yield to maturity is 8.46 percent. The face value is $1,000. Interest is paid semiannually. How many years is it until this bond matures?
Answers
The Lo Sun Corporation offers a 6.2 percent bond with a current market price of $774.50. The yield to maturity is 8.46 percent.
The face value is $1,000. Interest is paid semiannually. The number of years it would take for the bond to mature would be calculated by using the yield-to-maturity formula which is based on the future cash flows of a bond. The formula is given as:
yield to maturity = (C + (F-P)/n) / ((F+P)/2)
Where:C = annual coupon payment, F = face value of the bond,P = current market price of the bond,n = number of years to maturity.
The bond has a face value of $1,000, semi-annual payments, and a coupon rate of 6.2%.
Therefore, the annual coupon rate is:6.2% / 2 = 3.1%Using the formula above, we can calculate the number of years to maturity of the bond.
8.46% = (31 + (1000 - 774.5)/n) / ((1000 + 774.5)/2)846 = (62.5 + 225.5/n) / 887.25n = 10.39 years
Therefore, the bond will take approximately 10.39 years to mature.
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The data show the
number of railroad crossing accidents for the 50 states
of the United States for a specific year. Construct a
histogram, frequency polygon, and ogive for the data.
Comment on the skewness of the distribution. (The data
in this exercise will be used for Exercise 14 in this
section.)
Class limits Frequency
1–43 24
44–86 17
87–129 3
130–172 4
173–215 1
216–258 0
259–301 0
302–344 1
Answers
Answer:
I hope this helps
Explanation:
216-258 0
Which of the following statements best summarizes the reason for economics?
Question 1 options:
The number of people who do not have jobs is rising.
While wants are unlimited, resources are scarce.
Opportunity costs can never be determined accurately.
People spend more than they make.
Answers
The option that best summarizes the importance of studying economics is B. While wants are unlimited, resources are scarce.
What is the point of economics?Economics is the study of how resources can be allocated such that we can have the greatest productivity given the resources that we have.
Resources cannot satisfy our needs entirely because they are limited but the needs we have are unlimited.
Economics is therefore needed to regulate our needs and wants vs the resources that we have.
In conclusion, option B is correct.
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Plz help me I’ll make u the brainliest ( I promise)
Answers
Can't we run a business without training?
Answers
yes definitely.......