Marketing
In the case of Consumer Behavior what knowledge, resources and the information have been gained by applying the five-step market research approach to your new product. Detail what characteristics came to light by using the five-step market research approach. What about who your target market consumer is and why they would buy your product?
Explain how you came to this conclusion.
do you think having an anthropologist on your marketing team would better increase the success of your new product? What if you were an established company would your answer change?
Why or why not?

Answers

Answer 1

The five-step marketing research approach is a method of analyzing and understanding consumer behavior, determining target markets and developing effective marketing campaigns for a product. The characteristics that came to light by using this approach include consumer needs, preferences, buying habits, and perceptions of the product. The target market consumers are those individuals who are most likely to consume the product based on their demographic, geographic, and psychographic profile.

The market research approach can help in identifying the customer's needs, demands and behaviours that can be helpful in understanding the target market. This approach assists in identifying the target market and provides an insight into the buyer's decision-making process. After the identification of the target market, it is important to understand what would make them buy the product. The characteristics that came to light by using this approach include consumer needs, preferences, buying habits, and perceptions of the product. Having an anthropologist on the marketing team would better increase the success of the new product because they can help in understanding the social and cultural aspects of the target market. If the company is established, then having an anthropologist on the marketing team can add value to the company and provide a competitive advantage.

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Related Questions

When would you include an executive summary in a report?

Answers

Answer: Is B. When the report is 30 Pages long

Explanation: because I know

The American Labor movement was considered radical compared to what was happening in Europe. true or false

Answers

Answer:

true took the test brainliest please

Q. Rakesh owns a garment shop. He wants to expand his business but he is confused whether to appoint a manager or go in for a partner. Which is the better option and why?

Answers

Answer:

He should appoint a manager.

Explanation:

Rakesh must appoint a manager if he wishes to expand his business of garment shop. The manager will constantly strive to attain the desired goals on behalf of Rakesh. It will give sufficient time to him which he can use in looking for new target markets and customers, new products or items which he can add on to his shop, and much more. Meanwhile, the manager will lead the work and keep ensuring that the employees are working efficiently by motivating them. He will take all the necessary decisions to ensure that the intended profits and goals are achieved.

the required return on the stock of moe's pizza is 10.9 percent and aftertax required return on the company's debt is 3.43 percent. the company's market value capital structure consists of 70 percent equity. the company is considering a new project that is less risky than current operations and it feels the risk adjustment factor is minus 2.0 percent. the tax rate is 40 percent. what is the required return for the new project?

Answers

The required return for the new project is 6.22%.

To calculate the required return for the new project, we need to first calculate the weighted average cost of capital (WACC) for Moe's Pizza.

WACC = (Cost of Equity x % Equity) + (Cost of Debt x % Debt) x (1 - Tax Rate)

Given that the company's market value capital structure consists of 70 percent equity, we can calculate the percentage of debt to be 30 percent.



Using the information provided, the cost of equity is 10.9 percent, and the after-tax required return on the company's debt is 3.43 percent.

Thus,

WACC = (0.109 x 0.7) + (0.0343 x 0.3) x (1 - 0.4)
WACC = 0.0763 + 0.01029 x 0.6
WACC = 0.082188 or 8.22%



Now, we can adjust the WACC for the risk adjustment factor of -2.0 percent, as the new project is less risky than current operations.

Required Return for New Project = WACC + Risk Adjustment Factor
Required Return for New Project = 0.082188 + (-0.02)
Required Return for New Project = 0.062188 or 6.22%

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What makes a good backlog refinement session?

Answers

During the backlog refinement, you prefer to be positive a few key factors get tackled: Estimate the memories the use of story factors or T-shirt sizing.

Acceptance Criteria - Establish clear and measurable Acceptance Criteria for each User Story. Each consumer story have to absolutely convey the enterprise value.

What is the major objective for backlog refinement session?

The intent of backlog refinement is to make certain that the backlog remains populated with objects that are relevant, distinct and estimated to a degree suitable with their priority, and in keeping with contemporary grasp of the undertaking or product and its objectives

Ongoing Product Backlog Refinement (PBR) is wished inside every Sprint to refine gadgets to be prepared for future Sprints. Key things to do of PBR are (1) splitting massive items, (2) clarifying objects until equipped for implementation except in addition “what” questions, and (3) estimating size, “value”, risks, and so forth.

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why storage forms a key aspect in fruit farming ?​

Answers

Answer:

The goal of storage is to keep them in a dormant state. Once harvested some fruits do not ripen, while others will continue to ripen after harvest because they naturally produce a gas called ethylene.

why must a monopoly supply a good or service that has no close substitute

Answers

Answer:

Because a monopoly is when one person or buisness provides a good or service that people can't get anywhere else so they can continue to make money.

Explanation:

describe a recent purchase you made. to what extend did you follow the consumer decision-making process described in this chapter?

Answers

Consumers use this method to assess whether to make a purchase.

One sort of consumer decision-making, extensive decision-making, is just one of many, including weighing the pros and disadvantages of different options and making a quick selection based on price. In marketing, the phrase refers to a complex consumer choice over whether and not to buy a product. When someone buys water or another cold beverage, they are expressing their thirst. But in this case, there is no information gathering or decision-making. When purchasing an expensive brand, such as vehicles, laptops, mobile phones, etc., these consumer decision-making phases are seen to be crucial.

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Merchandise with a sales price of $12,100 is sold on account with terms 2/10, n/30. The journal entry to record the sale would include a Debit to Customer Refunds Payable for $242 Debit to Cash for $12,100 Debit to Accounts Receivable for $12,100 Credit to Sales for $11,858

Answers

The journal entry to record the sale on account would be: Debit Accounts Receivable for $12,100, Debit Customer Refunds Payable for $242, Debit Cash for $12,100, and Credit Sales for $11,858

The journal entry to record the sale of merchandise on account with terms 2/10, n/30 would include a debit to Accounts Receivable for the full amount of the sale, which is $12,100, and a credit to Sales for the net amount, which is $11,858. This is because the terms 2/10, and n/30 mean that the buyer can take a 2% discount if they pay within 10 days, or they can pay the full amount within 30 days.

Since the buyer has the option to take the discount, the seller needs to create an account to track potential refunds. Therefore, the entry should include a debit to Customer Refunds Payable for the potential discount amount of $242 (which is 2% of $12,100) in case the buyer takes advantage of the discount. If the buyer pays within 10 days, the seller would credit Customer Refunds Payable and debit Cash for the amount of the discount.

Finally, the entry should also include a debit to Cash for the full amount of the sale, which represents the amount that the seller expects to receive if the buyer does not take the discount and pays within the 30-day window.

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What are some things can do to influence how the US government is run? Check all that apply.
earn money
read newspapers
O exercise
o vote
volunteer time
donate money

Answers

Answer:

Vote, Volunteer time, and Donate Money.

Explanation:

There are influential routes through which we can influence the way US governments run. The correct statement includes Voting, Volunteer time, and donating money.

What impacts the United States Government?

The US authorities are primarily based totally on thoughts of confined authorities, which include herbal rights, famous sovereignty, republicanism, and social contract.

Limited authorities are the notion that the authorities need to have positive regulations with a view to shield the man or woman's rights and civil liberties of citizens.

Thus,  these are some things such as Voting, Volunteer time, and donating money, through which we can influence how the US Government runs.

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You are a marketing manager for IJ DAC, an insurer operating in the Irish market, which underwrites

professional indemnity insurance. It distributes its products through insurance brokers. IJ DAC has a

wide range of professional indemnity insurance products for specific professions. Due to stagnating sales, IJ DAC has decided that it needs to sell professional indemnity insurance

through an additional distribution method or channel. A) Identify, with justification, the most appropriate additional distribution method or channel for IJ

DAC. (4 marks)

b) Recommend two actions that IJ DAC should take to maximise the benefit of the additional

distribution method or channel, identified in (a) abov

Answers

a) The most appropriate additional distribution method or channel for IJ DAC would be online platforms or digital channels.

Justification: Online platforms and digital channels offer several advantages for insurance distribution in the current market landscape. Firstly, they provide a wide reach and accessibility to potential customers, allowing IJ DAC to tap into a larger customer base beyond traditional broker networks. Online platforms also enable customers to research, compare, and purchase insurance products conveniently, making it more convenient and efficient for them to obtain professional indemnity insurance.

b) To maximize the benefit of the additional distribution method or channel (online platforms/digital channels), IJ DAC should take the following actions:

Optimize Online Presence and User Experience: IJ DAC should invest in building a user-friendly and informative website or online platform that showcases their professional indemnity insurance products. This includes providing clear product information, easy-to-use quote and purchase processes, and responsive customer support. Optimizing the online presence and user experience will enhance customer engagement and increase the likelihood of conversions.

Digital Marketing and Customer Engagement: IJ DAC should implement targeted digital marketing strategies to raise awareness of their professional indemnity insurance offerings. This can include search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, and content marketing. By engaging with potential customers through various digital channels, IJ DAC can generate leads and foster relationships with their target audience. Regularly providing valuable content and updates can help position IJ DAC as a trusted authority in professional indemnity insurance.

By implementing these actions, IJ DAC can leverage online platforms or digital channels effectively, attracting a broader customer base and boosting sales of their professional indemnity insurance products.

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Which of the following would a recent journalism graduate most likely need to consider before taking a lower-level copyediting job at a major publishing conglomerate?


student loan debt

benefits package

potential for advancement

vacation time available

Answers

Answer:

potential for advancement

Explanation:

Answer:

Potential for advancement

Explanation:

the other three are important for all jobs, but specifically for conglomerates you are going to want to advance and eventually get better positions.

When you work for a conglomerate, each magazine will get its own editors as well as content to publish. But the workers still have to make sure what they put out there regards the policies, sales, and other factors of the company. A downside to conglomerates is that there are a lot of strict procedures and policies to follow to, and sometimes the general environment of one can be difficult. Working for a conglomerate means you should able to work with others, and help people come up with creative plans. You work with other people who are in the same field, and doing the work takes a lot of time and effort. You have to be flexible and creative, be able to communicate, as well as research a lot of things. There are benefits though in terms of being able to move up in your career, and advance through magazines getting good positions. There is also the pay that you get as well.  

This circle graph shows the results of a survey that asked people to identify their favorite type of music. What percent of people chose rock or country as their favorite type of music?

Answers

Answer:

answer 45

Explanation:

Answer:

45%

Explanation:

This circle graph shows the results of a survey that asked people to identify their favorite type of

How do changes in monetary policy affect the economy?

Answers

Changes in monetary policy can affect the economy by influencing the cost and availability of money and credit, as well as the level of economic activity.

When the central bank changes the money supply or adjusts the interest rate, it can have an impact on economic activity. For example, when the central bank increases the money supply, it can make it easier to borrow, encouraging businesses to invest in their operations and hire more people.

This, in turn, can stimulate economic growth. On the other hand, when the central bank tightens the money supply by raising interest rates, it can make borrowing more expensive, leading businesses to decrease investment and lay off workers, which can slow economic growth.

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regardless of the assessed risks of material misstatement, an auditor should perform some

Answers

Regardless of the assessed risks of material misstatement, an auditor should perform some level of substantive procedures.

Substantive procedures are audit procedures performed to obtain audit evidence regarding the completeness, accuracy, and validity of the financial statements. These procedures are designed to detect material misstatements in the financial statements, whether due to error or fraud.

Even if the assessed risks of material misstatement are low, the auditor is still required to perform substantive procedures as a means of providing reasonable assurance that the financial statements are free from material misstatements. This is because the assessment of risk alone cannot provide absolute certainty about the absence of material misstatement.

The extent and nature of substantive procedures may vary based on the assessed risks. When risks are higher, more extensive substantive procedures, such as detailed testing and analytical procedures, may be necessary. In contrast, when risks are lower, the auditor may rely more on analytical procedures and perform less extensive testing.

Performing substantive procedures helps auditors gather sufficient appropriate audit evidence to form an opinion on the fairness of the financial statements and maintain professional skepticism throughout the audit process.

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What is profit in an economic system?
A. Profit is the investment a producer makes in the economy to achieve financial gain.
B. Profit is the net change in the value of the economy due to an exchange.
C. Profit is the financial gain resulting from an exchange.
D. Profit is the investment a consumer makes in the economy to achieve financial gain.

Answers

Answer:

I think D is correct answer

The profit in the economic system is the investment made by the consumer for accomplishing the financial gain.

The information related to the profit is as follows:

It is the surplus that comes after deducting the cost from the revenue made. It is the investment that should be made by the consumer for attaining financial gain.

Therefore all the other options are incorrect.

Thus we can conclude that profit in the economic system is the investment made by the consumer for accomplishing the financial gain.

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Which of the following best describes ethics?

Answers

Correct/Complete Question:

Which of the following best describes ethics?

A. An academic discipline which originated in the early 1900s.

B. A descriptive approach that provides an account of how and why people do act the way they do.

C. The study of how human beings should properly live their lives.

D. A normative approach such as psychology and sociology.

Answer:

C

Explanation:

Ethics can be defined as a branch of knowledge that is concerned with morals or moral principles. These moral principles are the principles by which people should live their lives. Moral principles tells us right from wrong.

Ethics is a sub-course under philosophy as it involves the provision, systematizing as well as defense of the concept of what should be right or what should be wrong.

Ethics can also be called moral philosophy. It can be divided into metaethics, normal ethics and applied ethics.

Cheers.

what measures the value of the skipped alternative

A. Closed Economy
B. Production Possibilities Frontier (PPF)
C. Opportunity Cost
D. Economic Efficiency

Answers

Answer:

The answer is C, Opportunity Cost.

Explanation:

It measures the potential gain of another opportunity that wasn't selected.

Opportunity Cost is the measures the value of the skipped alternative. Hence, option C is correct.

What is opportunity cost?

The value of what you must give up in order to pick something else is referred to as opportunity cost in economics. It is, in a nutshell, the worth of the path not travelled.

Example of opportunity cost is An entrepreneur wishes to expand his product offering with a new item.

Thus, option C is correct.

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How do objectives make it more likely that you will reach your goals?
.A.Objectives are based on others' experiences.
.B.Objectives provide a step-by-step path to success.
.C.Objectives are the best way to assess your interests.
.D.Objectives help guide your career choices.

Answers

Answer:B.Objectives provide a step-by-step path to success.

Explanation:

When participating in the
___________ ___________ ___________ students and FBLA Chapters
are able to compete with students and chapters ranked the best in the state in competitive events.
The election of State officers occurs at this event.

O National Leadership Conference

O Fall Leadership Conference

O State Leadership Conference

O Regional Leadership Conference

Answers

Answer:

At the National Leadership Conference

Explanation:

One way that you can create your personal brand online is to keep a
. Not only can you post your résumé here, but you can update it often with professional articles and posts for others to read. Make sure that th
that your social media accounts portray comes off professional and positive. Hiring managers use social media accounts to learn about you.

Answers

One way to establish and enhance your personal brand online is by maintaining a professional and active presence on social media platforms.

By creating a personal website or an online portfolio, you can showcase your skills, experience, and achievements to potential employers or clients. This platform allows you to regularly update your résumé with new accomplishments, certifications, or relevant projects, demonstrating your growth and expertise over time.

Additionally, your personal website or portfolio can serve as a hub for professional articles, blog posts, or case studies that highlight your industry knowledge and thought leadership. Sharing valuable insights and expertise through these mediums not only helps establish you as a credible professional in your field but also attracts a wider audience and increases your online visibility.

Moreover, it is crucial to ensure that your social media accounts align with the professional image you want to portray. Consistently posting relevant content, engaging with industry peers, and participating in meaningful discussions can help you build a strong network and establish yourself as a valuable contributor in your professional community. Furthermore, showcasing your involvement in conferences, workshops, or volunteering activities can enhance your reputation and demonstrate your commitment to continuous learning and personal development.

It's important to remember that hiring managers often use social media accounts to gain insights into a candidate's personality, values, and professionalism. Therefore, maintaining a positive and professional online presence is essential. Regularly reviewing your privacy settings, avoiding controversial or offensive content, and sharing content that reflects your expertise and interests can help create a favorable impression and enhance your chances of being considered for opportunities.

In summary, establishing a personal brand online through a professional website, active social media presence, and sharing valuable content allows you to showcase your skills, expertise, and accomplishments. By maintaining a positive and professional image, you can attract potential employers, clients, and opportunities while building a strong professional network within your industry.

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Introduction Develop an introductory paragraph keeping in mind that research is important when choosing your Stock Market Game portfolio and investing successfully for your own future.

Answers

Equity purchasing and selling decisions are made by investors and traders utilizing stock analysis. Investors and traders can obtain an advantage in the markets and make wise judgments by analyzing and comparing historical and current data. It is crucial to do your research on the stock market before you invest.

What is Stock Market Game?

The Stock Market Game is a virtual recreation of the world's capital markets that introduces economics, investing, and personal finance to children in grades 4 through 12. It has helped approximately 20 million kids get ready for a future when they can support themselves financially.

By simulating the stock and bond markets, it introduces young people to investing and saving. Students get access to a $100,000 virtual financial portfolio that they can trade and manage.

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A law-enforcement officer or government agent doesn't need a search warrant to search the premises of a munitions factory.

Answers

It is false that a law-enforcement officer or government agent doesn't need a search warrant to search the premises of a munitions factory.

Who is a law enforcement officer?

A law-enforcement officer  is an individual who have been endorsed by the government to ensure compliance of laws and regulation.

An  agent must obtain a search warrant before conducting a search of any premises. One of the  Amendment of the US Constitution protects citizens against unreasonable searches and seizures, and a warrantless search would be considered unconstitutional. In order to obtain a warrant, the officer must provide probable cause to a judge, who will then issue the warrant if the cause is deemed sufficient

Therefore, a  law-enforcement officer or government agent need a search warrant to search the premises of a munitions factory.

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When is it appropriate to use a nontraditional résumé?

Answers

Answer: Nontraditional resumes are ideal for job seekers in particularly creative industries, such as marketing and design. More specifically, online resumes are helpful for applicants who want to post films, sound clips, photographs, or other pieces of work related to their industry.

Explanation:

what objects are necessary for the formation of shadows ?​

Answers

Answer:

The following three things are required for a shadow to form:

a source of light.

an opaque object.

a screen or surface behind the object.

This refers to dividing responsibility among specific units or departments.

Answers

I think this could be division of labour.

Dahlia Colby, CFO of Charming Florist Ltd., has created the firm's pro forma balance sheet for the next fiscal year. Sales are projected to grow by 20 percent to $450 million. Current assets, fixed assets, and short-term debt are 15 percent, 70 percent, and 5 percent of sales, respectively. Charming Florist pays out 20 percent of its net income in dividends. The company currently has $133 million of long-term debt and $61 million in common stock par value. The profit margin is 16 percent.
a. Prepare the current balance sheet for the firm using the projected sales figure. (Be sure to list the assets and liabilities in order of their liquidity. Enter your answers in dollars, not millions of dollars, e.g., 1,234,567. Do not round intermediate calculations and round your answers to the nearest whole number, e.g., 32.)
b. Based on Ms. Colby's sales growth forecast, how much does Charming Florist need in external funds for the upcoming fiscal year? (Enter your answer in dollars, not millions of dollars, e.g., 1,234,567. Do not round intermediate calculations and round your answer to the nearest whole number, e.g., 32 )

Answers

Dahlia Colby, CFO of Charming Florist Ltd. created the firm's pro forma balance sheet for the next fiscal year. Sales are estimated to grow by 20 percent to $450 million.

The balance sheet consists of current assets, fixed assets, and short-term debt, which are 15 percent, 70 percent, and 5 percent of sales, respectively. Charming Florist pays out 20 percent of its net income in dividends. The company presently has $133 million of long-term debt and $61 million in common stock par value.

The profit margin is 16 percent. Since the sales of Charming Florist Ltd are expected to increase by 20% to $450 million, the necessary external funds to finance this rise in sales are the difference between the total assets and the total liabilities and equity needed to support the projected level of operations. The current assets are 15% of the sales, so they amount to 0.15 × 450 million = $67.5 million.

Fixed assets are equal to 70% of sales, thus they equal 0.70 × 450 million = $315 million. Short-term debt equals 5% of sales, which is 0.05 × 450 million = $22.5 million. Liabilities and equity are needed to support the remaining assets of $450 million - $67.5 million - $315 million - $22.5 million = $45 million.

In this case, Charming Florist requires external financing of $133 million + $61 million + $45 million - $67.5 million - $315 million - $22.5 million = $200.0 million. Therefore, based on Ms. Colby's sales growth forecast, Charming Florist requires an external funding of $200.0 million for the upcoming fiscal year.

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Lone star industries just issued $295,000 of perpetual 7 percent debt and used the proceeds to repurchase stock. the company expects to generate $130,000 of earnings before interest and taxes in perpetuity. the company distributes all its earnings as dividends at the end of each year. the firm's unlevered cost of capital is 12 percent, and the corporate tax rate is 40 percent.


a. what is the value of the company as an unlevered firm?

Answers

The company is worth $650,000 as an unlevered firm.

Why do companies pay out dividends?

Businesses can distribute their gains to shareholders by paying dividends, which makes investors feel valued for their ongoing support through higher returns and entices them to keep holding the stocks.

We must determine the present value of the company's anticipated eternal earnings in order to determine its unlevered firm value.

Find the after-tax earnings first:

EBIT = $130,000 Earnings before interest and taxes

Taxes = 40% × EBIT x $130,000 x 40% = $52,000

EBIT - Taxes = $130,000 - $52,000 = EBIT - Taxes = $78,000.

Next, using the unlevered cost of capital as the discount rate, let's calculate the present value of the anticipated perpetual earnings:

PV of perpetual profits is equal to EAT / Unlevered Cost of Capital, which comes to $78,000 / 0.12, or $650,000.

Therefore, the company is worth $650,000 as an unlevered enterprise.

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Internet privacy has become a major issue. In fact, in Europe there are privacy laws to limit how much information websites can collect from users without their permission. The United States does not have comparable laws to protect consumer privacy on the Internet. Collecting this information is beneficial for firms because then they can tailor marketing messages that better fit its users' needs. These better marketing campaigns can provide them with a competitive advantage. Acme Corporation uses cookies and other devices to collect information. Its privacy policy explicitly informs users that it collects information. However, most people do not read through the policy. Lately, some consumers have complained because they are worried that their information could be compromised. They question the security of the site. Acme wants to restore confidence and prove that it has controls in place. Refer to Scenario 3.2. What type of environmental force does this issue involve?

Answers

a. Greyhound bus system

Engi Sola Corp. Manufactures solar engines for tractor trailers. Given the fuel savings available, new orders for 125 units have been made by customers requesting credit. The variable cost is $9,700 per unit, and the credit price is $11,100 each. Credit is extended for one period. The required return is 1.9% per period. If Engi Sola extends credit, it expects that 30% of the customers will be repeat customers and place the same order every period forever, and the remaining customers will be one-time orders.

Answers

Answer:

The net present value (NPV) of the decision to grant credit is $2,938,157.89.

Explanation:

Note: This question is not complete. The complete question is therefore provided before answering the question as follows:

Engi Sola Corp. Manufactures solar engines for tractor trailers. Given the fuel savings available, new orders for 125 units have been made by customers requesting credit. The variable cost is $9,700 per unit, and the credit price is $11,100 each. Credit is extended for one period. The required return is 1.9% per period. If Engi Sola extends credit, it expects that 30% of the customers will be repeat customers and place the same order every period forever, and the remaining customers will be one-time orders.

Calculate the NPV of the decision to grant credit.

The explanation of the answer is now given as follows:

Number of new orders = 125 units

Percentage of repeat order = 30%

Number of order that will be repeated forever = Number of new orders * Percentage of repeat order = 125 * 30% = 37.50 units

Credit price per unit = $11,100

Variable cost per unit = $9,700

Contribution margin per unit = Credit price per unit - Variable cost per unit = $11,100 - $9,700 = $1,400

Total contribution for all new order = Number of new orders * Contribution margin per unit = 125 * $1,400 = $175,000

Total contribution margin for order that will be repeated forever = Contribution margin per unit * Number of order that will be repeated forever = $1,400 * 37.50 = $52,500

Net present value (NPV) of total contribution margin for order that will be repeated forever = Total contribution margin for repeated order forever / Required return = $52,500 / 1.9% = 2,763,157.89

Net present value (NPV) of the decision to grant credit = Total contribution for all new order + NPV of total contribution margin for order that will be repeated forever = $175,000 + 2,763,157.89 = $2,938,157.89

Therefore, the net present value (NPV) of the decision to grant credit is $2,938,157.89.

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