Marketing and common sense

A business from any three business sectors is industry. Businesses clearly differ in what they do.

Businesses are frequently classified according to their industry or sector. An industry is a group of businesses which are related in terms of their primary activity, such as car manufacturing or grocery sales. Smaller industries (such as car manufacturing) can be grouped to larger industry sectors (such as the manufacturing sector in general). An individual business is classified as belonging to a specific industry based on its primary activity.

As a result, this company would be classified as belonging to the automobile manufacturing industry rather than financial services.

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Answer:

Pull marketing.

Explanation:

Pull marketing has the central objective of promoting products or services to make the customer come to you. For this purpose, various advertising channels are used, such as TV broadcasting, promotions, social media ads, etc., in order to promote a brand and thus attract consumers.

In this marketing strategy, the company seeks customer loyalty through targeting the brand, whose advertising will have great incentives to purchase the product when declaring its central benefits and how they can add to the consumer's life.

A successful data-driven market segmentation program depends on the "use of transactional and event data", "a common definition of market segments", "and the development of a centralized CRM database" but it does not depend on "the rejection of tradiitional marketing research techniques".

The correct option to the given question is option a.

Traditional marketing research techniques, such as surveys, focus groups, and interviews, have long been used to gather insights about consumer behavior and preferences. While these techniques may have limitations, they still play a valuable role in understanding customer motivations and attitudes. Data-driven market segmentation programs can benefit from a combination of both traditional and data-driven research approaches. The use of transactional and event data is crucial for a data-driven market segmentation program. This type of data provides valuable information about customer behaviors, purchase patterns, and interactions with the business.

Having a common definition of market segments across all areas of the business ensures consistency and alignment in marketing efforts. This allows for targeted and personalized messaging that resonates with each segment. It also facilitates coordination between different departments, such as marketing, sales, and customer service, leading to a more cohesive and effective customer experience.

Finally, developing a centralized and accessible CRM database is essential for managing and analyzing customer data. It enables the integration of data from various sources, such as transactions, interactions, and demographic information, into a single platform. This centralized database provides a comprehensive view of customers, enabling more accurate segmentation and personalized marketing initiatives.

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While interacting with others in a virtual space, to be fully human means for instance such as in a classroom, means having the qualities and characteristics inclusive to humanity, even though the medium of communication being virtual.

It involves identifying and embracing our shared humanity and engaging in meaningful connections with other people like friends family colleagues, even though miles apart and can only see by virtual screens.

Emotional connections, sharing knowledge, expression ,communication collaboration cooperation are the various forms. Therefore, virtual experiences though lack sensory and physical aspects of face-to-face interactions, they still provide a platform for human connection, learning, and growth.

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Competitive intelligence bridges the gap between the organization's goals and values, the industry environment, and the resources and capabilities necessary to gain a competitive edge. The correct option is a.

Competitive intelligence plays a crucial role in connecting the organization's goals and values with the industry environment and the resources and capabilities required to achieve competitive advantage. Competitive intelligence involves gathering and analyzing information about competitors, market trends, and customer preferences to gain insights and make informed business decisions.

By understanding the industry environment through competitive intelligence, organizations can identify opportunities and potential threats. This knowledge helps align the organization's goals and values with the external factors impacting its success. For example, if the industry is shifting towards sustainable practices, an organization that values environmental responsibility can leverage this trend to enhance its competitive position.

Furthermore, competitive intelligence helps identify the resources and capabilities needed to achieve competitive advantage. It provides insights into the strengths and weaknesses of competitors, allowing organizations to benchmark their own capabilities and identify areas for improvement. This knowledge can guide strategic planning and resource allocation, ensuring that the organization aligns its resources with its competitive goals. The correct option is a.

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Information utility tells your customers why they should want your product or service

For better understanding, lets explain the term Information utility

From the above, we can therefore say that the answer Information utility tells your customers why they should want your product or service is correct

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The effects of the following activities on the accounting equation Assets = Liabilities + Owner's Equity

a.Stacey Comeau, the owner of DigiCom, invested cash of $44,000 into her business which increase assets (cash) and owner equity.

b. DigiCom paid $5,500 to cover rent for the current month which decreased assets.

c.DigiCom purchased supplies on credit; $2,300 which increase assets and liability as well.

d.DigiCom completed work for a client on credit; $6,400 which increase assets (accounts receivable)

e.DigiCom purchased a new piece of equipment by paying cash of $3,450 which increase assets (equipment) and decrease assets (cash)

f.DigiCom hired a technician, to start next month, who will get paid $8,000 per month - No effect on the accounting equation.

g.DigiCom paid for the supplies purchased in (c) which decrease assets and liability also.

h. DigiCom performed work for a client and received cash of $6,400 which increase assets (cash).

i. DigiCom paid the administrative assistant's salary of $5,700 which decrease assets (cash).

The overall effect on Assets:

Cash: $44,000 - $5,500 - $3,450 + $6,400 - $2,300 + $6,400 - $5,700 = $40,850

Supplies: $2,300

Equipment: $3,450

Accounts Receivable: $6,400

Liabilities:

Accounts Payable: $2,300 - $2,300 = $0

Owner's Equity:

Stacey Comeau's Capital: $44,000

The accounting equation, commonly referred to as the fundamental accounting equation or balance sheet equation, states that the total asset of a corporation equals the sum of its liabilities and shareholders' equity.

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The change in CS when the price increases from $30 to $32 are $22.

Suppose that the demand and supply equations of a consumer are given by:Qd = 150 - 5P and Qs = 60 + 4P, respectively.

Graphical representation of consumer surplus and change in consumer surplus us consider the graph of the given demand and supply equations below: Graph of the given demand and supply equationsWe can observe from the graph above that the equilibrium price is $20 and the equilibrium quantity is 70.

The consumer surplus (CS) can be calculated as the difference between the maximum price that the consumer is willing to pay and the actual price paid.

Suppose that the consumer purchases 40 units of the commodity at a price of $30 per unit.

The CS can be calculated as follows: Maximum price that the consumer is willing to pay is calculated as the difference between the intercept of the demand curve on the vertical axis and the price for the quantity demanded of 40 units as follows: Maximum price = $150 - 5(40) = $-50

This is because the maximum price that the consumer is willing to pay cannot be negative, hence, we conclude that the consumer surplus for a price of $30 is zero.

If the price increases to $32, the consumer will reduce the quantity demanded to 38. The change in consumer surplus is calculated as the difference between the initial and new CS as follows: Initial CS = 0New CS = (150 - 5(38)) - (32)(38) = $22

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An organization that will be analyzed in this context is Coca-Cola.1.1 Summary of the nature of the business:Coca-Cola is one of the most well-known beverage manufacturers in the world. They create fizzy drinks, juices, and water for a variety of markets.

Their drink portfolio includes more than 200 brands sold in over 200 countries.1.2 Summary of the business model:Coca-Cola Company follows a business model based on creating strong brands that generate significant customer demand.

Their main goal is to build and enhance brand equity. They engage in extensive advertising and promotion campaigns to attract more consumers.1.3 What are the key business drivers:Coca-Cola's essential business drivers are its brand, extensive distribution network, market reach, product innovation, customer satisfaction, and product differentiation.2.1 Nature of decision describing what decision needed to be made and why:The business decision that was taken by Coca-Cola was regarding the selection of the right marketing mix, which is a critical decision.

This allowed them to gain valuable insights into how the consumers perceive their products, which they could use to develop targeted marketing strategies. From a risk modeling perspective, the approach is beneficial because it allows the company to minimize the risks by identifying the issues that consumers may face with their products.3.1 Using the selected business decision from above, identify at least 5 risks that needed to be considered to make the same:1. Competition from other beverage manufacturers2. Consumer preferences and behavior3. Changes in market trends4. Fluctuating economic conditions

5. Changing health and safety regulations3.2 Using the risk register in the previous section, conduct a qualitative risk analysis for these 5 risks by proposing the probability of occurrence and impact for each risk:The following table shows the qualitative risk analysis for the five risks that were identified:RiskProbabilityImpactCompetitionMediumHighConsumer preferences and behaviorHighHighChanges in market trendsLowHighFluctuating economic conditionsHighMediumChanging health and safety regulationsLowMedium3.3 Using a matrix included in Appendix A, plot the risks on a heat map and explain what the map means:The risks were plotted on a heat map, as shown below:The heat map shows that the competition and consumer preferences risks have a higher probability of occurrence and impact, while the changes in market trends and health and safety regulations have a lower probability of occurrence and impact.4.1 Using the register derived in question 3.1, calculate the average impact (expected monetary value) using aggregation of static values:

The five possible expected monetary values are calculated by multiplying the probability of each risk and the range of possible impacts.RiskProbabilityImpactRange of possible impactsExpected Monetary ValueCompetitionMedium$2,000,000-$4,000,000$1,200,000Consumer preferences and behaviorHigh$3,000,000-$5,000,000$3,000,000Changes in market trendsLow$1,000,000-$3,000,000$300,000Fluctuating economic conditionsHigh$1,000,000-$2,000,000$1,200,000Changing health and safety regulationsLow$500,000-$1,000,000$50,000Total Expected Monetary Value$5,750,0005.2 Describe the result of this methodology using an appropriate diagram:The following diagram shows the possible expected monetary values for the five risks:5.3 Summarize what does this average impact value mean for the organization:

The average impact value means that the Coca-Cola Company could potentially lose an estimated $5,750,000 due to the five risks that were identified. This value represents the range of possible impacts that the company may face, given the probability of occurrence of each risk. The company can use this information to identify the risk mitigation strategies that are required to minimize the impact of these risks.

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Answer:

If the property was assessed for tax purposes at 50% of its market value and the tax rate was $4.90 per $100, the tax on the property would be calculated as follows:

Tax = (market value * 50%) * (tax rate / 100) = market value * (tax rate / 200)

If the tax rate increased by $637, the new tax on the property would be:

New tax = market value * ((tax rate + $637) / 200)

Since the tax on the property is constant, we can set the original and new tax equations equal to each other and solve for the market value:

market value * (tax rate / 200) = market value * ((tax rate + $637) / 200)

Dividing both sides by the market value and rearranging the terms, we find that:

(tax rate / 200) = ((tax rate + $637) / 200)

Solving for the tax rate, we find that:

tax rate = $637

Since the property was assessed for tax purposes at 50% of its market value, the market value of the property is equal to twice the tax rate. Therefore, the market value of the property increased by 2 * $637 = $1274.

Explanation:

Create an opening statement of the type of work you are seeking

Answer:

Cost Benefit Analysis

Way of thinking that compares the cost of an action to its benefits.

Explanation:

I hope it helps.

Answer:

$7,875

Explanation:

Total car sales in January: $112,500

Commission at the  rate of 7%,

Salary for January is :

7 percent of $112,500

=7/100 x $112,500

=0.07 x $112,500

=$7,875

Answer:

i think its A

Explanation:

The standard deviation is 0.749 and the probability distribution's mean is 0.63.

A set of data values' variation or dispersion from their mean (average) is measured by their standard deviation. It tells how far apart the individual data points are from the data set's mean value. To put it another way, it is a measure of how different the data are from the mean. A standard deviation that is smaller indicates that the data points are closer to the mean, while a standard deviation that is larger indicates that the data points are further from the mean. It is calculated by taking the square root of the variance, and it is frequently used in statistical analysis.

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Answer:

The reason that it is recommended to focus more on quadrant 2 (PLAN) to be productive is:

a.  Focusing on this quadrant increases planning and helps you meet your goals.

Explanation:

This second quadrant of Stephen Covey's 7 Habits of Highly Effective People focuses on planning.  The leader undertakes planning when it is important but not when it is urgent.  This means that the leader is enabled to plan in a crisis-free moment and environment.  The leader in this quadrant does not act in response to crisis.  She is well-prepared for every crisis.  It is the most important quadrant that any leader should aspire to be in at all times.

Credit card bill from ABC credit have listed a number of expenses made, these needs to be posted according to the relevant accounting heads.

Accounting is the calculation of cash, in other terms it is the study of debit and credit. The accounting teaches the treatment of different transactions, the transactions are divided in different heads, asset, expense, income, liability and capital.

T Accounts should be made as follows.

Assets

DR $1500 Computers

DR $650 Furniture

DR $334 Van Payment

Expenses

DR $420 Office Supplies

DR $250 Electric Company

DR $100 Water

DR $250 Office Supplies

Petty Expenses

DR $150 Steak House

DR $100 Fuel Stop

The expenses are distributed among the heads that they are relevant to, petty expenses only contains the payment for expenses that are immaterial in nature and amount, Asset account have the payments made for assets.

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Answer: Check explanation

Explanation:

Based on the information given, the journal entry will be:

Debit Wages and Salaries $17273

Credit Employee Income Tax Payable $2268

Credit Social security tax payable $827

Credit Medicare tax payable $194

Credit Pension plan deduction payable $711

Credit Health Insurance premium payable $807

Credit Cash $12466

Note:

Wages and salaries expense is the addition of Regular Earnings and the Overtime Earnings which is:

= 16,370 + 903

= 17,273

The nature of public administration has undergone significant changes over the years. Traditional public administration was characterized by hierarchical structures.

However, with the increasing complexity of modern society, new challenges have emerged that require a more flexible and responsive approach to public administration.

One of the key changes in public administration has been the shift towards more participatory and collaborative approaches. This has been driven by a growing recognition of the importance of engaging citizens and stakeholders in decision-making processes, and the need to build trust and legitimacy in government institutions.

Another important change has been the adoption of technology in public administration. From e-government initiatives to data-driven decision-making, technology has transformed the way that government organizations operate and interact with citizens.

At the same time, there has been a growing emphasis on performance management and accountability in public administration. This has involved the development of performance metrics, the use of benchmarking and evaluation, and a focus on outcomes rather than inputs.

Overall, the changing nature of public administration reflects the broader shifts in society towards greater complexity, interdependence, and accountability. While there are still many challenges to be addressed, the evolution of public administration offers hope for more effective and responsive governance in the years to come.

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Market research can help you strategize your business and marketing goals.

Primary research is more specific and tailored to your specific needs than secondary research.

Your first marketing priority is to find out if you can sell your product or services.

The grouping of people for marketing purposes is called segmentation.

Once you find out what people want, there's a need to know the motivations for their choices.

Market research plays a critical role in shaping business and marketing strategies by providing valuable insights into customer preferences, market trends, and competitive landscapes. It helps in identifying target markets, understanding customer needs, and developing effective strategies to achieve business and marketing goals.

By conducting research, businesses can gather data and information to inform their decision-making and ensure that their goals are aligned with customer expectations and market opportunities.

Primary research involves gathering firsthand data directly from the source, such as through surveys, interviews, or observations. It is more specific and focused on the unique needs and objectives of a particular study. Secondary research, on the other hand, involves using existing data and information from published sources.

While secondary research provides a broader understanding of a topic, primary research allows for more control and customization of the research process to address specific research objectives.

When launching a new product or service, one of the primary marketing priorities is to determine if there is a demand for it in the market.

Market research helps in assessing the viability and potential success of a product or service by gathering insights on customer preferences, needs, and market conditions. This information enables businesses to make informed decisions about product development, positioning, pricing, and marketing strategies.

Segmentation is the process of grouping individuals with similar characteristics or behaviors into distinct segments for marketing purposes.

By segmenting the market, businesses can target specific groups that are most likely to be interested in their products or services. Market segmentation allows for more personalized and targeted marketing strategies, resulting in better customer engagement and increased marketing effectiveness.

Once businesses identify what people want through market research, it becomes crucial to understand the motivations behind their choices. This involves delving deeper into the underlying reasons, preferences, and factors that drive consumer behavior.

By understanding the motivations behind consumer choices, businesses can tailor their marketing messages, product features, and overall customer experience to better align with customer needs and increase the chances of success in the market.

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As a producer and seller of athletic shoes, apparel, and equipment, Nike sells goods.

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Answer:

There's two definitions.

Explanation:

1: taking personal responsibility for the consequences and costs of what you utilize and buy

2: five consumer responsibilities- staying informed, follow instructions, use products/services properly, speak against violations, and don't illegally purchase things

A sample of a table of a business with the given information is:

the name of the business;

Yo Foods

the address of the business;

Philadelphia, Texas, Wisconsin.

the owner or senior executive of the company;

Bob Bradley

an estimated number of employees;

6,500

This refers to the occupation or activity that a person engages in that makes money for him in terms of profit over a given period.

Hence, we can see that a sample of a table of a business with the given information has been provided above.

This sample should help you complete the list of local businesses.

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The MOST efficient allocation of exam and homework due dates for students who have concerns due to conflicting schedules with other classes is to create an internal market for students to bid for their preferred dates.The correct answer is option-b.

A market is the most efficient mechanism for allocating goods and services according to the preferences of consumers. Students who have conflicting schedules can bid for their preferred exam and homework due dates through an internal market.

This method has the advantage of providing the exam and homework due dates to those who are willing to pay the most for them. By using the internal market, the professor can allocate the dates in the most efficient manner without sifting through the opinions of hundreds of students.

This method is also fair as it gives students the opportunity to choose their preferred dates based on their schedule constraints, and it reflects the value that students place on certain exam and homework due dates.

Therefore, the correct answer is option-b.

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One key function of marketing that stimulates sales, encourages customer loyalty, and communicates methods of payment is promotion.

Promotion is an integral part of the marketing mix and involves various activities aimed at creating awareness, generating interest, and influencing customers' purchasing decisions.

Through promotional strategies such as advertising, sales promotions, public relations, and direct marketing, businesses can effectively communicate the benefits and value of their products or services to the target audience. This creates a sense of urgency and drives sales by enticing customers to make a purchase.

Moreover, promotions can be designed to foster customer loyalty by offering exclusive discounts, rewards, or loyalty programs. These initiatives not only incentivize repeat purchases but also enhance the overall customer experience, fostering long-term relationships with the brand.

Additionally, promotions often include clear messaging about different methods of payment accepted by the business. By communicating convenient and flexible payment options, such as credit cards, online payments, or installment plans, customers feel empowered and informed about how to complete their transactions.

In summary, promotion plays a vital role in stimulating sales, cultivating customer loyalty, and effectively communicating methods of payment, thereby contributing to the overall success of a marketing strategy.

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Answer: 8.33

Explanation:

To solve the price-earnings ratio of the company, first we need to calculate the market price share which will be:

= Dividend / Discount rate

= 4/12%

= 4/0.12

= $33.33

The proce earning ratio will now be:

= Market price share / Earnings pee share

= $33.33/4

= 8.33 times

"A bulk of the evidence suggests that any supposedly superior investment strategy should be taken with a grain of salt, meaning that the market is competitive enough that only differentially superior information or insight will earn money and easy pickings have already been picked."

The evidence suggests that it's challenging to consistently outperform the stock market with superior investment strategies. This is because the market is highly competitive, and any potential advantage from differentially superior information or insight is quickly incorporated into stock prices. As a result, easy opportunities for outsized gains are often already exploited.

Therefore, investors should be cautious of claims of guaranteed returns from investment strategies and instead focus on diversification, risk management, and a long-term approach to investing.

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Answer:

$266.42

Explanation:

$318.59-$52.17=$266.42