Brand Positioning Exercise
For a brand your choice, assess your brand’s positioning using the framework in the "Three Questions" reading. - BMW
Does it effectively position on POPs and PODs - BMW?
If the brand is attempting to position on negatively correlated associations, does it do so effectively - BMW?
Briefly describe what you might do to make the brand’s positioning stronger - BMW.
Answers
Assessing BMW's brand positioning using the framework in the "Three Questions" reading:
1. Does BMW effectively position Points of Parity (POPs) and Points of Difference (PODs)?
BMW effectively positions itself on both POPs and PODs. As a luxury automobile brand, BMW focuses on delivering high-performance vehicles (POD)
While also meeting the basic expectations of quality, reliability, and safety (POPs) that customers in the luxury car segment demand. BMW's brand positioning emphasizes its commitment to engineering excellence, innovative technology, and a driver-centric experience, differentiating itself from competitors.
2. If the brand is attempting to position negatively correlated associations, does it do so effectively?
While BMW may not specifically aim to position itself on negatively correlated associations, such as affordability or fuel efficiency, it does address these factors through different models and initiatives.
For example, BMW offers various models with different price points, allowing for a range of affordability options.
3. Briefly describe what you might do to make the brand’s positioning stronger.
To make BMW's positioning stronger, the following strategies could be considered:
A) Strengthen the sustainability aspect: BMW could further emphasize its efforts in developing electric and hybrid vehicles to align with increasing consumer demand for environmentally friendly transportation options.
B) Enhance the digital experience: BMW could focus on integrating advanced digital technologies into its vehicles, such as autonomous driving features, enhanced connectivity, and personalized experiences, to stay ahead in the evolving automotive industry.
Thus, BMW's positioning is already strong, but by further highlighting its sustainability efforts, embracing digital innovation, and leveraging its brand heritage, BMW can reinforce its position as a leading luxury automobile brand in the market.
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Related Questions
Presented below is information related to Ricky Henderson Company.
Cost Retail
Beginning inventory $ 200,000 $ 280,000
Purchases 1,375,000 2,140,000
Markups 95,000
Markup cancellations 15,000
Markdowns 35,000
Markdown cancellations 5,000
Sales revenue 2,200,000
Compute the inventory by the conventional retail inventory method. (Round ratios for computational purposes to 0 decimal places, e.g. 78% and final answer to 0 decimal places, e.g. 28,987.)
Ending inventory using conventional retail inventory method
$Presented below is information related to Ricky He
Answers
The ending inventory using conventional retail inventory method is $170,100.
Ricky Henderson Company Ending inventory
Cost Retail
Beginning inventory $200,000 $280,000
Add Purchases $1,375,000 $2,140,000
Total $1,575,000 $2,420,000
Markups $95,000
Markup cancellations ($15,000)
Net markup $80,000
($95,000-$15,000)
Total $1,575,000 $2,500,000
($2,420,000+$80,000=$2,500,000)
Markdowns $35,000
Markdown cancellations ($5,000)
Net markdown ($30,000)
($35,000-$5,000)
Sales price of goods available $2,470,000
($2,500,000-$30,000)
Less Sales revenue ($2,200,000)
Ending inventory at retail $270,000
($2,470,000-$2,200,000)
Second step is to calculate the Cost-to-retail ratio using this formula
Cost-to-retail ratio=Cost of goods sold available/Retail price of goods available+ Net markup
Let plug in the formula
Cost-to-retail ratio=$1,575,000/($2,420,000+$80,000)
Cost-to-retail ratio=$1,575,000/$2,500,000
Cost-to-retail ratio=0.63
Third step is to calculate the ending inventory at cost (lower of cost or market) using this formula
Ending Inventory at cost =Cost-to-retail ratio× Ending inventory at retail
Let plug in the formula
Ending Inventory at cost=0.63×$270,000
Ending Inventory at cost =$170,100
Inconclusion the ending inventory using conventional retail inventory method is $170,100.
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If a beneficiary is enrolled in a ma-only hmo and they also sign up for a pdp plan, they will be automatically dropped from their ma plan. True or false?.
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If a beneficiary is enrolled in a MA-only HMO and they also sign up for a PDP plan, they will be automatically dropped from their MA plan. The statement is True.
Who is a Beneficiary?A beneficiary in the broadest sense is a natural person or other legal entity who receives money or other benefits from a benefactor.For example, the beneficiary of a life insurance policy is the person who receives the payment of the amount of insurance after the death of the insured.The majority of beneficiaries may be set up to specify who gets the assets once the owner(s) pass away.The assets will likely go to the contingent beneficiaries, nevertheless, if the principal beneficiary or beneficiaries pass away or fail to meet the requirements.A benefactor may employ further limitations, such as the need that the recipients be married, or more inventive ones, in an effort to regulate their behavior. Trusts permit any limits that are not against the law or serve an unlawful goal, unlike some situations, such as retirement funds, which do not permit any restrictions once the primary beneficiaries pass away.To know more beneficiary about with the given link
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a firm wants to use an option to hedge 12.5 million in receivalbes from new zealond firms the premium is
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The total amount of dollars received (after accounting for the premium paid) is $6,872,500.
As per data,
Amount of receivables from New Zealand firms = $12.5 million,
Premium = $0.03,
Exercise price = $0.55.
When the option is exercised, the firm will receive the exercise price per dollar of the receivables from the option writer.
If the exercise price is more than the spot rate on the exercise date, the firm will exercise the option. Otherwise, the firm will sell its foreign currency receivables in the spot market.
So, the total amount of dollars received (after accounting for the premium paid) can be calculated as follows:
Total amount of dollars received = Exercise price × Amount of receivables − Premium Amount of receivables from New Zealand firms
Substitute all values respectively,
Total amount of dollars received = $0.55 × $12.5 million − $0.03
Total amount of dollars received = $6,872,500
Therefore, Total amount of dollars received is $6,872,500.
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State the elements of proof that are necessary to make out a case of attractive nuisance as per the Restatement of Torts, Section 339.
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Answer:
Attractive nuisance occurs when a child trespasses a property because something in the land attracted him, e.g. an old wagon or car, an gets hurt by playing with it. The requirements for attractive nuisance to exist are:
The child is hurt by playing with the object or structure that attracted him/her (the object must be man made). The person in charge of the place should have reasonably known that the object or structure could attract children. The person in charge of the place should have known that playing with the object or structure could pose a risk for children. The child needs to be young enough to not understand the risk of playing with the object or structure, e.g. someone 17 years old is not considered a young child though he/she is a minor. The risk associated with the object or structure is far greater than any decorative use given to the object or structure. The person in charge of the place failed to do enough to prevent the danger or protect any children that would eventually play with the object or structure, e.g. put a fence around it.In july 2009, hungary successfully issued 1 billion euros in bonds. the transaction was managed by citigroup. who is the issuer of the bonds?
Answers
The Hungarian government is the issuer of the bonds. A bond is a fixed-income instrument that represents an investor's loan to a borrower (typically corporate or governmental). Bondholders are the issuer's debtholders or creditors.
A bond can be thought of as an I.O.U. between the issuer and the borrower that includes the loan details and payments. Companies, municipalities, states, and sovereign governments use bonds to finance projects and operations. Bond details typically include the end date when the loan's principal is due to be paid to the bond owner and the terms for variable or fixed interest payments made by the borrower.
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Part 1: Multiple Choice
Instructions
Choose the answer that best fits each statement below.
1. As you begin your budgeting process, a good place to start is to prepare a
a. Budget variance
b. Budget estimate
c. Budget plan
d. Budget contribution
I
2. What type of expense fluctuates month to month?
a. Emergency
b. Fixed
C. Variable
d. Discretionary
3. Which is an example of a financial statement?
a Bank statement
b Statement of contributions
C. Fixed and variable statement
d. Periodic statement
4. What is it called when you put money aside specifically for use in difficult situations?
a Income fund
b. Opportunity fund
c. Fixed expense fund
d. Emergency fund
Answers
Answer:
1.)a
2.)b
3.)c
4.)c
I think this could be the answer
Which model of bureaucracy best explains the way the government currently operates? why? in what ways might the patronage system be made more efficient?.
Answers
The bureaucracy model that best explains the current form of government operation is the classical model, also known as the Weberian model.
What is Weber's model?It corresponds to a form of legitimate domain in addition to relating bureaucracy only to administrative organization. For sociologist Max Weber, bureaucracy is capable of synthesizing social relations and generating essential demands for society.
It is essential that within a bureaucratic society, patronage system is not a dominant feature that generates benefits for individuals or groups.
Therefore, bureaucracy must be a system that contributes to the functioning and development of society according to the demands of individuals.
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on november 19, nicholson company receives a $22,800, 60-day, 5% note from a customer as payment on account. what adjusting entry should be made on the december 31 year-end? (use 360 days a year.)
Answers
The adjusting entry will be Debit Interest Receivable $190, credit interest revenue 190.
Amount = $22,800
Days = 60
Amount of interest to be received = $22,800*5/100* 60/360
Amount of interest to be received = $190
Making adjusting entries at the end of each accounting period is a vital stage in the accounting process.
An adjusting entry is one that is generated to properly allocate each accounting period's revenue and expense amounts. In order to guarantee that the financial statements at the conclusion of the fiscal year are accurate and current, it updates prerecorded journal entries. So, basically adjusting entries are done to correct the financial statements.
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Firms are obligated to return a principal amount per share to each holder of common stock.True/False
Answers
The statement is false. While firms may choose to pay dividends to common stockholders, they are not obligated to return a principal amount per share.
The value of a common stock is determined by the market, and may fluctuate based on a variety of factors such as the company's financial performance, industry trends, and economic conditions. Common stockholders also have the potential to earn a return on their investment through capital gains, which occur when the stock's price increases. However, there is no guarantee that common stockholders will receive any return on their investment, and they bear the risk of potential losses if the stock's value declines.
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normal losses that occur in the manufacturing process are properly classified as:
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Normal losses that occur in the manufacturing process are properly classified as an inherent part of the production process and are categorized as part of the cost of production.
Normal losses, also known as inherent or expected losses, refer to the quantity of materials, resources, or products that are lost during the manufacturing process due to factors such as evaporation, shrinkage, spoilage, or wear and tear. These losses are considered a natural part of the production process and are expected to occur to some extent.
From an accounting perspective, normal losses are properly classified as part of the cost of production. They are accounted for and absorbed within the overall cost structure of the goods being produced. The cost of normal losses is typically factored into the cost of finished goods or the cost of work-in-progress inventory.
By treating normal losses as part of the cost of production, organizations can accurately determine the cost per unit of production and establish appropriate pricing strategies. It is important to distinguish normal losses from abnormal losses, which are losses that occur due to unforeseen events or unusual circumstances and may require separate analysis or adjustments in accounting treatment.
Managing and minimizing normal losses is a key consideration for organizations to optimize their production processes and control costs. Techniques such as quality control measures, process improvements, and efficient inventory management can help reduce the occurrence and impact of normal losses in manufacturing operations.
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The path from the __________ or service provider to the end user is known as the __________ channel or marketing channel.
Answers
Answer: Manufacturer, distribution
Explanation:
if the price level in the economy and the nominal wages both doubled, then real wages would:
Answers
If the price level and nominal wages both double, the real wage would remain unchanged.
The purchasing power of a nominal wage is known as real wage, and it indicates the amount of products and services that a worker can purchase with his or her wages.
When the price level and nominal wages both double, so does the cost of products and services. However, the purchasing power of nominal earnings remains unchanged because the rise in nominal wages corresponds to the rise in price levels.
As a result, the real wage remains constant. In other words, a growth in both the price level and nominal wages has had no effect on a worker's ability to acquire products and services with their earnings.
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A Treasury bond that matures in 10 years has a yield of 5.00%. A 10-year corporate bond has a yield of 7.75%. Assume that the liquidity premium on the corporate bond is 0.35%. What is the default risk premium on the corporate bond? Round your answer to two decimal places
Answers
The default risk premium on the corporate bond is 2.75%, indicating that investors require a higher yield to compensate for the additional risk of default associated with the corporate bond compared to the risk-free Treasury bond.
The default risk premium on the corporate bond can be calculated by subtracting the yield on the Treasury bond from the yield on the corporate bond.
First, let's calculate the default risk premium. The yield on the Treasury bond is 5.00% and the yield on the corporate bond is 7.75%.
Default Risk Premium = Yield on Corporate Bond - Yield on Treasury Bond
Default Risk Premium = 7.75% - 5.00%
Default Risk Premium = 2.75%
So, the default risk premium on the corporate bond is 2.75%.
The default risk premium represents the additional yield investors demand for taking on the risk of default associated with corporate bonds compared to Treasury bonds, which are considered risk-free. In this case, the default risk premium is calculated by subtracting the yield on the risk-free Treasury bond from the yield on the corporate bond. The higher the default risk premium, the greater the perceived risk of default on the corporate bond.
The default risk premium on the corporate bond is 2.75%, indicating that investors require a higher yield to compensate for the additional risk of default associated with the corporate bond compared to the risk-free Treasury bond.
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What is the definition of hangry my friend keeps saying it but i dont understand
Answers
Answer:
hangry is when you feel hungry and angry at the same time
Explanation:
basically, your angry because of the fact that your hungry
Research some examples of organizations that experienced bad publicity and how they dealt with it. Write a paper detailing your findings.
Answers
Answer:
did you finish it cuase i got the same one
Explanation:
Admit the error, apologize, and present a solution if you or your company is receiving negative press as a result of anything you did incorrectly. Negative publicity won't disappear if you ignore it.
What do you mean by Negative publicity?When damaging material is revealed, negative PR or publicity can take many different forms in company and can impact everything from sales to your reputation.
Various forms of unfavorable PR for your company could include: negative coverage of your business in the media, online, in publications, or on television.
In particular, we contend that by raising product awareness, unfavorable publicity might boost sales and purchase likelihood.
Negative publicity should therefore affect products differently depending on whether they are recognized or unknown. This viewpoint is supported by three investigations.
Your brand's reputation can be severely damaged in a matter of minutes by false information, negative reviews, and nasty social media remarks. Even worse, rumors spread swiftly and negatively impact the reputation of your company.
Negative publicity can have a significant impact on how potential customers see your brand. When customers publicly disparage a company, product, or service, this is known as bad publicity.
Bad publicity includes posting or publishing negative evaluations on websites, review pages, and social media accounts.
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what are two key characteristics of the introduction stage of the product life cycle?
Answers
The two key characteristics of the introduction stage of the product life cycle include "the high costs resulting from the initial cost of marketing, advertising, distribution, etc."
The other key characteristics of the introduction stage of the product life cycle are "the sale quantities are usually low, which then increases gradually."
Other characteristics of the introduction stage of the product life cycle include the following:
Little competitionDemands need to be established through the advert.Customers must be persuaded to buy the product.The introduction stage of a new product is the beginning stage in a product life cycle.Hence, in this case, it is concluded that the introduction stage of a product life cycle is significant.
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If you’re thinking about a career as an applied mathematician, you should consider researching the_cluster. Within this cluster, you’ll find that most of the careers require_in order to have the knowledge and skills needed to excel in these positions.
Answers
Answer:
Mathematical literacy is the ability to analyze, reason, and communicate ideas effectively through posing, formulating, solving, and interpreting solutions to mathematical problems in a variety of situations.
The following clusters should be researched;
• Probability/Statistics
• Research/Optimization
• Discrete Mathematics
• Scientific Computing
The programs that emphasize mathematical reasoning, mathematical modeling and computation, abstraction from the particular, innovative application of mathematics, and development of new methodology.
Explanation:
What is a company trying to do when it strategically expands into new markets in order to spread out the high-cost elements of manufacturing operations
Answers
When a company strategically expands into new markets in order to spread out the high-cost elements of manufacturing operations, it is trying to achieve economies of scale.
When companies expand into new markets, they do so to grow their market share, increase sales, and increase profits. However, strategically expanding into new markets also enables companies to achieve economies of scale. This refers to the cost advantages that a company can achieve when it produces or sells more units of a product or service.
Economies of scale result from spreading out the high fixed costs of production over more units, which reduces the cost per unit. For example, if a company produces a product and the cost of producing one unit is $10, producing 100 units would cost $1000. However, if the company produces 1000 units, the cost per unit will be lower, let's say $6 per unit.
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describe five main characteristics of hire purchase
Answers
The five main characteristics of hire-purchase are following-
Payment of the installments are to be done by the buyer such that the hirer to the seller over the specified period of time.Buyer gets the possession of the goods immediately.The ownership of goods is transferred to the buyer only upon the payment of last installment.The hire purchase installment amount includes the principal amount as well as the interest charged upon it.Interest is generally charged on the flat rate.In hire purchase agreement there are two parties where one is the seller of the asset and one is the person who wants to buy such asset.
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Many economists believe that the growth of the money supply is A. not related to output growth. B. inversely related to the price level. C. directly related to interest rate growth. D. positively related to the growth of real GDP.
Answers
Answer:
D.
Explanation:
They believe that controlling the supply of money directly influences inflation and that by fighting inflation with the supply of money, they can influence interest rate in the future.
Which of the following personal selling steps would a tickler file be helpful?
1. pre-approach
2.handling objections
3.closing the sale
4.the follow-up after the sale
Answers
Pre-approach is a phase in the personal selling process that would be useful. As a result, choice (A) is the right reaction.
What is personal selling?When a salesperson meets with a potential customer to close a deal, this is known as personal selling. A sequential sales process with typically nine steps is used by many salespeople. For all or a portion of the sales process, some sales professionals write scripts. Telemarketing and in-person interactions both employ the sales process.
The phrase can also be used to describe a scenario in which a business relies heavily on its sales force to interact with clients.
Hence, option (A) is accurate.
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why is it important to consider the annual fee when comparing credit card offers?
Answers
Answer:
Money of rewards need to be greater than annual fee. APR because it determines interest you pay on balance you carry.
Explanation:
Which of the following best describes the objectives of the Monetary Policy?
a. controlling banks over our currencies
b. controlling household money in circulation
c. controlling the firm's money in circulation
d. managing or manipulating the money supply in the economy
Answers
Answer:
d. managing or manipulating the money supply in the economy
Explanation:
i feel like it's D
Answer:
d. managing or manipulating the money supply in the economy
42) if a forecast is made using all available information, then economists say that the expectation formation is a) rational. b) irrational. c) adaptive. d) reasonable.
Answers
A) Economists assert that the formation of expectations is rational if all available information is used to make a forecast.
The process of using data and data analysis to make predictions about what will happen in the future is called forecasting. Forecasting can involve the calculation of risk and uncertainty and can involve both formal and informal inputs and methods.
In economics, what kinds of forecasting are there?While a wide variety of quantitative budget forecasting tools are utilized frequently, this article focuses on the top four: 1) simple linear regression, 2) moving average, 3) straight-line, and 4) multiple linear regression.
How significant is economic forecasting?Economic forecasts assist governments and businesses in evaluating their policies, multi-year plans, and budgets for the upcoming year. Forecasts are used by stock market analysts to estimate a company's and its stock's value.
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Haughton company uses a job costing system for its production costs and a predetermined factory overhead rate based on direct labor costs to apply factory overhead to all jobs. During the month of july, the firm processed three jobs: x13, x14, and x15, of which x13 was started in june.
Answers
The Permanent School Fund (PSF) was established to provide funds for ___________________ on the basis of _________________.
Answers
The permanent school funds was established to provide funds for primary and secondary school education on the basis of assets.
The PSF is a sovereign wealth establishment that was founded based on the need for revenues for school funding in the elementary level.
The assets used for this are lands that are owned publicly as well as investments of other types.
When these lands are sold or leased out, the money realized is added to the funds. Other source of revenues are oil and gas.
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Describe three examples of greenwashing you have seen.
Answers
Answer:
I have never seen this sorry
Answer: Hidden Trade-Offs
Misleading Labels
Environmental Imageries
Explanation:
The receipts section of the cash budget lists ______. Multiple choice question. all cash inflows, except from financing total sales for the period all cash inflows total credit sales
Answers
The receipts section of the cash budget lists B. all cash inflows.
What is a cash budget?A cash budget is a document prepared in advance to show the planned monthly cash inflows (receipts) and cash outflows (payments).
Preparing the cash budget helps management to manage cash outflows with its cash inflows and make other cash decisions.
Thus, the receipts section of the cash budget lists B. all cash inflows and not credit sales.
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what is stock exchange?
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As the ceo of a mid-size airline, karyn knows that most commercial airplanes are manufactured by either airbus or boeing. To mitigate the ________ of the airline industry, karyn explores options for her company to manufacture its own airplanes.
Answers
To mitigate the bargaining power of suppliers of the airline industry, karyn explores options for her company to manufacture its own airplanes.
What is bargaining power of suppliers?Bargaining power of suppliers occur when companies or organization are under pressure when the price of the product they purchase from a supplier increase or when their is scarcity of the product.
Based on the scenario in order to mitigate Bargaining power of supplier karyn by telling the company to produce their own product.
Therefore to mitigate the bargaining power of suppliers the company should manufacture its own airplanes.
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