because relationships emerge from a joint activity in social customer relationship management, customers have as much control as companies over what the customers read about a product.

Answers

Answer 1

In social customer relationship management (CRM), relationships between customers and companies are built through joint activities and interactions. This means that customers play an active role in shaping their engagement with a company and have the ability to influence what they read about a product or service.

However, it is important to note that while customers do have some control over the information they consume, companies still hold significant influence and power in shaping the content and messaging surrounding their products.

In the context of social media and online platforms, customers have more opportunities to voice their opinions, share feedback, and access information about products or services. They can actively seek out reviews, recommendations, and user-generated content from other customers, which can significantly impact their perceptions and decision-making process.

Companies, on the other hand, have various channels and strategies through which they can communicate and promote their offerings. They can use social media, advertising campaigns, content marketing, influencer partnerships, and other methods to shape the narrative around their products and convey specific messages to their target audience.

While customers have the freedom to choose what they read and engage with, they are still subject to the information provided by companies. Companies invest resources in marketing, branding, and public relations efforts to influence customer perceptions and drive desired behaviors. They strive to create positive associations with their products and mitigate negative feedback or criticism.

Ultimately, the balance of control between customers and companies in what customers read about a product lies somewhere in between. Customers have agency in seeking out information and sharing their experiences, but companies exert significant influence through their marketing and communication efforts. It is a dynamic and interactive process where both parties contribute to the collective understanding and perception of a product or service.

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Related Questions

For a customer of Lush, how will their MVV translate to your experience?

For an employee of Lush, for example a shop worker – how might the companies MVV affect your working life, your daily experience and your perspective of the business?

Answers

Pohvphvgvhcbvhbvv choco

Paraphrase the following sentences. Remember to change as many words as you can, change the sentence structure and not change the meaning of the original. Do not add or take out any meaning 1. "What was once considered upscale is now the "new normal" for homeowners today."
2. " But the bulk of human experiences, especially when it comes to most monetary or material gains, have a surprisingly short-lived effect on how happy you are."

Answers

"The current standard for homeowners today is what used to be seen as luxurious in the past."

1. The original sentence emphasizes the shift in perception of what is considered upscale by stating that it has become the "new normal" for homeowners today. In the paraphrased version, the focus is on the current standard for homeowners, suggesting that what was once viewed as luxurious in the past is now the norm.

2. The original sentence highlights that most human experiences, particularly those related to monetary or material gains, have a short-lived effect on happiness. The paraphrased version maintains the same idea but rephrases it to emphasize that these encounters have a surprisingly brief impact on one's level of happiness. The mention of "bulk" is replaced with "majority," and the sentence structure is modified to convey the same meaning without altering the overall message.

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Which career pathways involve high risk due to exposure to dangers?

Firefighters in the Emergency and Fire Management pathway, Correctional Officers in the Corrections pathway, and Detention Officers in the Law Enforcement pathway
Firefighters in the Emergency and Fire Management pathway, Detention Officers in the Corrections pathway, and Intelligence Analysts in the Security and Protective Services pathway
Intelligence Analysts in the Security and Protective Services pathway, Detention Officers in the Corrections pathway, and Police Officers in the Law Enforcement pathway
Firefighters in the Emergency and Fire Management pathway, Detention Officers in the Corrections pathway, and Police Officers in the Law Enforcement pathway

Answers

Answer:

Firefighters in the Emergency and Fire Management pathway, Correctional Officers in the Corrections pathway, and Detention Officers in the Law Enforcement pathway.

Explanation:

The career pathways that  involve high risk due to exposure to dangers is :

A) Firefighters in the Emergency and Fire Management pathway, Correctional Officers in the Corrections pathway, and Detention Officers in the Law Enforcement pathway.

"Career Pathways"

The career pathways that involve high risk due to exposure to dangers is:

Firefighters in the Emergency

Firefighters too give an critical part in teaching the open with respect to fire and security.

Instructing fire anticipation and teaching the open on how to reply in crisis circumstances can offer assistance spare lives.

Fire Management pathway

Candidates require a long time of work encounter in law requirement, fire security, or an crisis administration field.

Crisis administration executives ordinarily require a bachelor's degree

Correctional Officers in the Corrections pathway

Corrections officers may do a few or all of the taking after:

supervise prisoners' day by day schedule, which incorporates feast, work and amusement times. screen, evaluate and oversee the conduct and security of detainees watch jail buildings and grounds.

Detention Officers in the Law Enforcement pathway.

A detainment officer forms prisoners, keeps up imprison security, serves dinners, transports detainees, gets and forms detainees into care of educate, looks detainees, and takes charge of individual property and gives detainees with opportunity to call their lawyer or relative.

A Career Pathway traces the positions, compensation, and preparing required to development in an industry.

Thus, the correct answer is A.

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three types of entrepreneurial opportunities in soweto ?

Answers

There are three main types of entrepreneurial opportunities in Soweto, which include starting a small business, franchising, and offering services.

Firstly, starting a small business is a popular entrepreneurial opportunity in Soweto. Many people have identified a gap in the market and started businesses such as food stalls, grocery stores, and beauty salons. These businesses cater to the needs of the community and provide a source of income for the owner.
Secondly, franchising is another option for entrepreneurs in Soweto. Franchises such as fast-food chains and retail stores have been successful in the area due to the high demand for convenience and affordable products. Franchising allows entrepreneurs to invest in an already established brand with a proven business model.
Finally, offering services such as laundry services, car washes, and cleaning services are also popular entrepreneurial opportunities in Soweto. These services cater to the needs of busy individuals who do not have the time or resources to complete these tasks themselves.
In conclusion, starting a small business, franchising, and offering services are three main types of entrepreneurial opportunities in Soweto. These opportunities provide a source of income for individuals and contribute to the growth and development of the local economy.

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What do you need to open a checking account

Answers

Answer:

To open a checking account, you typically need the following: 1. Identification 2.social security number,3.

Explanation:

Identification: You will need to provide a valid form of identification, such as a passport, driver's license, or government-issued ID card. This is to verify your identity and ensure compliance with Know Your Customer (KYC) regulations.

Social Security Number (or equivalent): In many countries, including the United States, you will need to provide your Social Security Number (SSN) or a similar identification number. This helps with identity verification and tax reporting purposes.

Proof of Address: You may be required to provide proof of your residential address, such as a utility bill, bank statement, or rental agreement. This is to verify your address and ensure accurate communication with you.

Minimum Deposit: Some banks may require you to make an initial deposit to open a checking account. The amount can vary depending on the bank and the type of account you are opening.

Age Requirement: You usually need to be of legal age (18 years or older) to open a checking account independently. However, some banks may offer special accounts for minors with additional requirements and parental consent.

It's important to note that specific requirements can vary based on the country, banking institution, and the type of checking account you are opening. It's recommended to check with your chosen bank or financial institution for their specific account opening requirements.

Jared has health insurance through his employer, which he has never considered using until now. The plan has a $1,000 annual deductible and 20% co-pay for office visits with a minimum of $25. Jared cut his foot and went to his doctor’s office where he got stitches. The bill from the doctor’s office was $240. How much of the bill will Jared have to pay himself?

Answers

Out of the choices provided above, it can be concluded to state that Jared will have to pay a bill of $48 himself, if the insurance is based on the terms of co-payment for the situation given above. Therefore, the option A holds true.

What is the significance of co-payment?

Co-payment can be referred to or considered as an agreement between the insurer and the insured to make proportionate payments of the bills in case an insured event takes place.

For the above condition, using the given information, the amount of co-payment can be calculated as below,

Co-payment = Bill x Insured's Co-payment

Co-payment = 240 x 20%

Co-payment = $48.

Therefore, the option A holds true and states regarding the significance of co-payment.

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The missing options have been added below for better reference.

A. $48

B. $0

C. $25

D. $240

you have decided that you want to attend a costume party as your favorite marvel character. you estimate that it will cost $60 to assemble your costume. after spending $60 on the costume, you realize that the additional pieces you need will cost you $35 more. the marginal cost of completing the costume is .

Answers

The marginal cost of completing the costume is $35.

The difference in overall production costs caused by creating or producing one more unit is known as the marginal cost.

We have given in the question,

Estimate cost = $60

Spending on costume = $60

Additional pieces cost = $35

To find out the marginal cost of completing the costume is:

We know where we consume $60 and we spent that all then $35 need more

So here we can say that marginal cost is the cost added for getting an additional unit of product or service.

And the last products demanded costs = $35

Therefore, it is the marginal cost i.e $35.

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what is a purpose of the acceptance and continuance of client relationships and specific engagements element of quality management?

Answers

Provide reasonable assurance that firms do not associate with clients whose management lacks integrity is a purpose of the acceptance and continuance of client relationships.

There are steps that can be taken to help lower the risk of taking on a problematic client from another company. It is equally crucial to keep an eye on both new engagements from existing clients and existing clients themselves to make sure they continue to meet the firm's acceptance criteria, which includes conflict of interest criteria.

With the goal of enhancing the quality of the work done by public accounting firms in the audit profession, Singapore Standard on Quality Control 1  proposes a number of methods that support firm-wide quality controls.

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Complete question

What is the primary purpose of the acceptance and continuance of client relationships and specific engagements element of quality control?

A. Guarantee that firms do not associate with clients whose management lacks integrity.

B. Provide reasonable assurance that firms do not associate with clients whose management lacks integrity.

C. Guarantee that firms will not be sued as a result of association with a client.

D. Provide reasonable assurance that firms will not be sued as a result of association with a client.

Which of the following is the most appropriate topic to address in a college application essay?
Question 11 options:

A. your family's trip last summer to Yosemite National Park


B. why you decided to volunteer your Saturday afternoons at the local senior center

C. why you think the Yankees aren't likely to win the next World Series

D. your experiences learning to drive a car
No bit links. 15 points.

Answers

Answer:

B. why you decided to volunteer your Saturday afternoons at the local senior center

when CEO robert nardell took over home depot in 2000, there was central control. store managers acted independently and costs were higher than competitors like lowes. nardell changed the culture to focus on central control and cutting costs. to control costs, store managers were not allowed to choose products for local customers. employees os their customer-focused attitudes, and customer service suffered. to repair this , the next CEO, frank blake , sought to restore the "orange apron" culture. what does this example best illustrate?

Answers

Answer:

corporate culture is chosen by senior management in middle managers and employees have little control over it

Explanation:

I believe this is the answer because based off what it said the employees and managers were not allowed to choose products

HELP PLZ! The price index for a certain item is at 4% inflation rate. How long will it take for the price to double?

Answers

Answer:

Time taken to double the price is 17.5 years

Explanation:

As per the rule of seventy,

Time taken for a  CPI to get double is 70 divided by the rate of inflation

Substituting the given values, we get -

Time taken to double the price is 70/4 = 17.5 years

You can block anyone on Twitter.
A.) True
B.) False

Answers

Answer:

A true

Explanation: ive done it before

Answer:

yes

Explanation:

$200 a month for car insurance geico is that normal?

Answers

No that’s is not normal very overpriced
No it is not it’s too overpriced

What was Roosevelt's recovery program called?

Answers

Roosevelt's New Deal Recovery programs focused on stabilizing the economy by creating long-term employment opportunities

What was Roosevelt's recovery program?Decreasing agricultural supply to drive prices up, and helping homeowners pay mortgages and stay in their homes, which also kept the banks solvent.The New Deal had three goals relief, recovery, and reform. Relief meant that the president wanted to help those in crisis immediately by creating jobs, bread lines, and welfare. The name of the project of President Franklin Roosevelt’s domestic program which spurred economic recovery in the United States is:According to the given question, we are asked to state the name of the project of President Franklin Roosevelt’s domestic program which spurred economic recovery in the United States.The New Deal was a series of programs, public work projects, financial reforms, and regulations enacted by President Franklin D. Roosevelt in the United States between 1933 and 1939.As a result of this, we can see that the New Deal program was a series of programs and projects which were initiated by the Federal Government to help reduce the economic crunch in the country and they managed to do so successfully.

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I am working on a new app what should i do should i call it, its a app to make new friends and not be lonely

Answers

Answer:

oh i will be your friend

Explanation:

Five years ago Thompson, an investor, ran across a board game that he enjoyed and believed the game would become very popular. He purchased 1,000 shares of the corporation that publishes the game. Unfortunately, the game was too complex for most casual game players and sales never amounted to much. Over the five years, the stock of the publisher has remained steady, but has not increased in value. This is an example of

Answers

This is an example of Business risk.

Business risk is the business a company Invested their money into which later  reduce their profit or become unsuccessful.

A company or organization that enter into  business in which they are unable to gain that   financial target they aim for after investing their money into the business is known as business risk.

Any Business a person, company or organization choose to enter into is a risk as you cannot actually predict what the outcome will be as to whether it will lead to financial gain or loss until you  start  the business.

Inconclusion This is an example of Business risk

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Answer:

Business Risk! Believe it!

Explanation:

Successful entrepreneurs have mindsets that typically possess which three
characteristics? (Choose Three)
Responsible
Adaptable
Nervous
Argumentative
Tenacious
5

Answers

Successful entrepreneurs have mindsets that typically possess three characteristics and that is being responsible, adaptable and tenacious. Thus, the correct options are the 1). Responsible, 2). Adaptable and 3). Tenacious.

What are the characteristics of a successful entrepreneur?

An entrepreneur refers to an individual who set up a new business, bear most of the risks and enjoy most of the rewards. The process of establishing a business is known as entrepreneurship.

For being a successful entrepreneur, an individual must possess significant characteristics such as passion, open-minded, creativity, risk-taking, approachable, professionalism, knowledge, skills etc.

Basically, an entrepreneur must be capable to handle all the responsibilities in well efficient way.

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PLEASE HELP ME
My career is a traveling nurse

PLEASE HELP MEMy career is a traveling nurse

Answers

Answer:

Step by step explanation

Use the drop-down menus to explain how to create a one-to-one relationship using the primary keys of two tables.
1. Open the database.
2. On the Database Tools tab, in the Relationships group, click
3. On the Relationship Tools Design tab, in the Relationships group, click
4. In the dialog box, click one of the tables to add, and click Add
5. Click the other table to add, click Add, and click
6. Click and drag the primary key from a table, and drop it on the primary key of the other table.
7. In the Edit Relationships dialog box, make sure the correct fields are being linked.
8. Click the Enforce Referential Integrity checkbox, and click

Answers

Answer:

2. Relationship

3. Show table

4.

5. Close

6.

7.

8. Create

Explanation: Just did it on edge

Answer:

Relationships, Show Table, Close, Create

Explanation:

Just finished it

The Discount Rate is equal to 1% and the Fed Funds Rate is equal to .5%
At what rate would banks be able to borrow from each other's reserve balances?

Answers

The rate at which banks can borrow from each other's reserve balances is known as the Federal Funds Rate (FFR). In the given scenario, the FFR is already given as 0.5%.

The Discount Rate is the interest rate that the Federal Reserve charges banks to borrow funds on a short-term basis. It is typically set higher than the FFR as a tool for controlling monetary policy.

However, since the given Discount Rate of 1% is higher than the FFR of 0.5%, it is unlikely that banks would borrow from the Discount Window. Instead, they would prefer to borrow from each other's reserve balances at the lower FFR rate of 0.5%.

Therefore, the rate at which banks would be able to borrow from each other's reserve balances in the given scenario is 0.5%.

businesses are unlikely to profit from any political change or instability. true or false?

Answers

The statement "businesses are unlikely to profit from any political change or instability" is false.

In reality, the impact of political change or instability on businesses can vary greatly depending on the specific circumstances. While some businesses may indeed struggle or experience losses due to political changes, others may actually benefit and find new opportunities.

For example, a change in government policy or regulation may create new opportunities for businesses in certain industries, such as renewable energy or healthcare. Additionally, political instability in one region or country may drive demand for goods or services from more stable regions, benefitting businesses that operate in those areas.

That being said, political change or instability can also pose significant challenges for businesses, such as increased regulatory burdens, economic sanctions, or market volatility. Businesses that are heavily dependent on government contracts or funding may be particularly vulnerable to political changes.

Overall, the impact of political change or instability on businesses is complex and can depend on a wide range of factors. While some businesses may struggle or face losses, others may find new opportunities to profit and grow.

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Shaun oversees the marketing and sales activities for a company that sells products through its website. his job title is best described as . nadine analyzes ways to improve the number of viewers and time they spend on a website by promoting the site and updating its text and graphics to improve its search rankings. her job title is best described as .

Answers

The answer for the first one is Online Merchant

And the answer for the second one is Search Marketing Strategist

                                              You're Welcome

           PS: I'm not sure if it's too late, but hopefully I helped you.

Answer:

The other person is correct.

Explanation:

Shaun oversees the marketing and sales activities for a company that sells products through its website.

at the end of the fiscal year, the balance in factory overhead is small. the balance will be a.transferred to work in process b.transferred to cost of goods sold c.transferred to finished goods

Answers

Option B is the correct answer. The balance will be transferred to the cost of goods sold.

In the given question, it is stated that at the end of the fiscal year the balance in the factory overhead is small. In such cases where the balance is small, the funds are normally transferred to the cost of the goods that are sold.

The balance is transferred to the cost of the goods sold as the factory overhead consists of indirect costs which will be necessary in order to make the products. It is the total cost which includes the total cost while manufacturing the product which includes direct as well as an indirect cost

Hence, Option B is the correct answer.

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Question 5 of 10
One example of a short-term savings strategy is:
A. a free checking account.
B. an employer-sponsored 401(k) plan.
C. a low-interest bank account.
D. a high-risk stock market investment.

SUBMIT

Answers

Answer:

A. a free checking account.

Explanation:

Saving involves putting money aside in a safe place for future use. Banks and financial institutions offer saving accounts as safe and secure platforms for firms and individuals to save.

A checking account is among the types of savings accounts offered by financial institutions. This type of savings account allows customers to save money that they do not wish to spend immediately. A checking account is risk-free and, therefore, a good strategy for short term saving.

Answer:

a low-interest bank account.

Explanation:

i got this right

which is not an example of a risk management strategy?

Answers

Buying a new car is not an example of a risk management strategy. Buying a car does not involve any kind of research, hence it is not necessary to form any strategy for buying a car.

What is risk management strategy?

A risk management strategy is used to identify risks in the business and to create a basic structure for business planning.

It also keeps the person up to date as they review and analyze the marketing in order to make future decisions.

Thus, Buying a new car is not an example of a risk management strategy.

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In order to discount multiple cash flows to the present, one would use
Multiple Choice

a) the appropriate compound rate.
b) the appropriate discount rate.
c) the appropriate simple rate.
d) the appropriate tax rate.

Answers

b) the appropriate discount rate.

What is used to discount multiple cash flows to the present?

b) the appropriate discount rate.

To discount multiple cash flows to the present, the appropriate discount rate is used. The discount rate represents the rate of return or cost of capital that is used to determine the present value of future cash flows.

By applying the discount rate, the future cash flows are adjusted to their present value, taking into account the time value of money. This allows for a fair comparison and evaluation of cash flows occurring at different points in time. Therefore, the appropriate discount rate is used to discount multiple cash flows and bring them to their present value.

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Which of the following might a lender require for a construction loan? Select all that apply.

1. A car for collateral

2. A 20% down payment

3. Builder qualifications

4. Construction details

NO LINKS (I’ll get you banned if so)

Answers

2. Most lenders require a 20% minimum down payment on a construction loan.

from year 5 onward, ebitda, depreciation, and investment are expected to remain unchanged at year-4 levels. laputa is financed 50% by equity and 50% by debt. its cost of equity is 17%, its debt yields 8%, and it pays corporate tax at 40%.

Answers

The given information states that from year 5 onward, EBITDA, depreciation, and investment are expected to remain unchanged at year-4 levels. Additionally, it is mentioned that Laputa is financed 50% by equity and 50% by debt. The cost of equity is 17%, the debt yields 8%, and the corporate tax rate is 40%.

To calculate the weighted average cost of capital (WACC) for Laputa, we need to consider both the cost of equity and the cost of debt.
1. Cost of equity: The cost of equity is the return required by equity investors. In this case, the cost of equity is 17%.
2. Cost of debt: The cost of debt is the return required by debt holders. In this case, the debt yields 8%.
Since Laputa is financed 50% by equity and 50% by debt, we need to calculate the weighted average cost of capital using these percentages.
WACC = (Equity proportion * Cost of equity) + (Debt proportion * Cost of debt)
WACC = (0.5 * 17%) + (0.5 * 8%)
WACC = 8.5% + 4%
WACC = 12.5%
Therefore, the weighted average cost of capital (WACC) for Laputa is 12.5%.

This means that Laputa is expected to earn a return equal to or greater than 12.5% in order to satisfy its equity investors and debt holders. The WACC is used as a discount rate for evaluating investment projects. If the return on an investment project is lower than the WACC, it may not be considered a viable option.

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There is a dollar sale on neckties. You buy 10. Estimate your consumer surplus if you would have been willing to pay $10 for the first tie, $9 for second, $8 for the third, and so forth.

A reasonable estimate of your consumer surplus from the ten ties is

Answers

Answer: 45

Explanation: I just answered it and got it correct

10+9+8+7+6+5+4+3+2+1= 55

Subtract 10 = 45 Total

10 is the $1 dollar difference times the ten items

Answer:45

Explanation:

a(n) ???? supply chain is one in which the labor conditions in low-wage, underdeveloped producer countries are visible and morally acceptable to ultimate consumers in more developed industrial societies.

Answers

Accountable Supply Chain                                                                                                                                                                                      Accountability requires supply chain management (SCM) public officials to account for, report on, explain and justify activities, and accept responsibility for municipal financial expenditure outcomes.  Our Supplier Code of Conduct, which includes Corning's Human Rights Policy, requires that all Corning suppliers agree to act in accordance with its principles and requirements. Corning has developed a comprehensive supplier management procedure to identify and mitigate social responsibility risks in the supply chain, as well as to guarantee compliance. We are able to closely monitor operations, capture data, and share supply chain information more quickly, efficiently, and accurately thanks to this procedure, which makes use of a collection of technology platforms and internal processes. Through our supplier selection, onboarding, and ongoing management procedures, Corning takes steps to evaluate, assess, and verify potential risks in our supply chain. Corning employs these procedures to guarantee that our supply base meets or exceeds customer expectations for performance, social responsibility, and risk management on both the internal and external levels.    

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Which term means lying horizontal with the face downward? a. pronation b. prone c. supine d. supination according to ohms law, which combination of units is the same as the unit for resistance? a. volt ampere b. ampere volt c. volt ampere d. ampere volt Consider a tank in the shape of an inverted right circular cone that is leaking water. The dimensions of the conical tank are a height of 7 ft and a radius of 10 ft. How fast does the depth of the water change when the water is 5 ft high if the cone leaks at a rate of 10 cubic feet per minute? 1 pointJoshua earned $90 in 6 hours. How much does Joshua earn per hour?No guesses no links no bots Winning the employee-of-the-month parking space could be considered a _____.A. positive sanctionb. negative sanctionc folkwayd. social role what is 2/3 1 7/15 = 1. IBA Max Corporation produces tape dispensers. The variable cost to produce a tape dispenseis 51.89 cach, and the fixed expenses are $185,750. This is expressed algebraically as theexpense function E = 1.894 + 1185,750a. What is the total cost to produce 20,000 tape dispensers? Most archaeological research supports the theory that the last common ancestor of hominids and apes was a/an ____ creature. in the context of employee morale and the role of management, compared with younger workers, older employees are more interested in: The main action of a story is itsA. settingB. main ideaC. plot Write an equation of a line that passes through the point (4, 3) and is perpendicular to the graph of the equation y=-1/3 +4. Addiction to playing computer games is considered a real disease by The World Health Organisation (WHO).What might the price elasticity of demand score for computer games be for computer-game addicts?Select one:a.Smaller than 1 (for example, 0.5 or 0.1)b.Bigger than 1 (for example, 2)c.Much bigger than 1 (for example, 5)d.exactly 1 magnet attracts nails but not copper vessels Daje 25pkt bo tylko tyle mam :(( pomoe kto? O (-2, 0) O (-1, -5) O (0, x_2) O (2, 3) O (-3, -11)Select all ordered pairs that correspond to input-output pairs for the function y = 3x - 2 why we should do our homework Two numbers between 0 and 1 on a number line are to be chosen at random. What is the probability that the second number chosen will exceed the first number chosen by a distance greater than 1/4 unit on the number line? Express your answer as a common fraction. The novel Great Expectations is written a/an ____ narrative evolving law enforcement and forensic technologies used to detect criminal activities an elementary student of mass m=34 kg is swinging on a swing. the length from the top of the swing set to the seat is L=4.7 m. the child is attempting to swing all the way around in a full circle.-what is the minimum speed in meters per second the child must be moving with at the top of the path in order to make a full circle?-assuming the child is traveling at the speed found in part a what is their apparent weight in newtons at the top of their path? (at the top, the child is upside-down)-if the velocity at the very top is the same velocity from part a what is the childs apparent weight in newtons at the very bottoms of the path?