Alyssia Franklin is a marketing manager for Oré Earth Skin Care. Four years ago, when she was hired to help with promotional campaigns, she was thrilled because she loved Oré Earth's products. Above all else, Oré Earth products spoke to Alyssia's values: promising all natural ingredients, using only sustainable, environmentally friendly practices. For Alyssia, going to work was like carrying out a mission, promoting both beauty and concern for the planet's well-being. No doubt, her commitment and enthusiasm helped pave the way for her promotion to marketing manager. Currently, Alyssia and her team are preparing a promotional campaign for a new product line, Oré Essentials, which includes lipsticks, foundation, and eye shadows tinted with a plant extract called orellana. The exciting feature of Oré Essentials is that orellana is harvested deep in the Amazon rain forest, and because of its sustainable practices, Oré Earth will obtain this special ingredient in a socially responsible manner. The company set up a contract with a tribe living in a remote village. The people of the tribe are supposed to grow and harvest the orellana, which is part of the area's ecosystem, and Oré Earth has promised to pay a fair price to the whole tribe so the people can maintain their village and their way of life. Consumers will get a beautiful product and the pleasure of knowing that they are helping preserve an endangered rain forest ecology and its people. But when Alyssia sat down for a meeting with the photography crew that traveled to the village, some concerns began to surface. She was looking at stunning photos of tribe members arrayed in grass skirts as they stood behind a pile of fruit from the orellana tree. As she was selecting her favorite shots, one of the photographers commented that the translator had made some surprising remarks on the return trip from the village. Apparently the pile of orellana fruit had been gathered just for the photo shoot. The tribe doesn't really bother with growing and harvesting orellana; the people of this area aren't primarily farmers, and there aren't actually many orellana trees within a day's walk of the village. The page 164 first year the tribe had tried selling orellana to Oré Earth, it grew only enough to earn a few hundred dollars. Confused, Alyssia decided to take a closer look at the financials for this product line. She found purchasing transactions for "orellana/annatto," and after a little research learned that under either name, the product is just an inexpensive dye. In fact, under the latter name, it is used as a common food coloring. It turns out that Oré Earth made most of its purchases from a mainstream supplier, which is far cheaper than persuading remote villagers to provide orellana. Alyssia felt betrayed and upset. The next day she asked her boss, the divisional vice president, why the company pretended to care about a remote village if it was just a front for a brand. Her boss replied, "But we do care! We send them tens of thousands of dollars every year. Sure, they don't actually grow that stuff for us, but they could, and we'll buy it if they do. Anyway, our aid has provided a school and a health clinic, not to mention food and clothing. We've helped the tribe members stay healthy and preserve their language and culture.."151 Alyssia considered what her boss said. She thought about the traditional designs the marketing department had copied from the tribe as decorations for the Oré Essentials packaging. "So," Alyssia asked, "does this mean we're using their culture to build an image for our brand, and, in exchange, they get money to keep their culture alive?" Her boss nodded encouragingly. "That's exactly what I'm saying. It's a win-win situation." Alyssia felt somewhat better, but she left the office unsure still of what to make of this revelation.

Answers

Answer 1

Alyssia Franklin, the marketing manager for Oré Earth Skin Care, discovers that the company's claims of obtaining a special plant extract, orellana, from a remote village in a sustainable and socially responsible manner are false. The tribe in the village does not actually grow or harvest orellana; instead, Oré Earth purchases the product from a mainstream supplier.

Alyssia confronts her boss about the deception and questions the company's use of the tribe's culture to build its brand image. Her boss defends the situation, stating that the company provides financial aid to the tribe and supports their language and culture. Alyssia is left uncertain about the ethics and authenticity of the company's actions.

In this scenario, Alyssia discovers that Oré Earth Skin Care is using the culture and image of a remote village to promote their brand, even though the company does not actually obtain the advertised ingredient, orellana, from the village. This raises ethical concerns about the company's practices and the exploitation of the tribe's culture for marketing purposes.

Alyssia's boss justifies the situation by highlighting the financial aid provided to the tribe, including the establishment of a school and a health clinic. However, the underlying issue remains that the company is using the tribe's culture as a marketing tool, potentially misrepresenting their product and creating a false narrative of social and environmental responsibility.

This situation raises questions about the authenticity and integrity of Oré Earth Skin Care's marketing practices. Alyssia is left grappling with the dilemma of whether the financial support provided to the tribe justifies the appropriation of their culture and the misleading representation of their product. The revelation challenges the company's values and raises concerns about their commitment to sustainability and ethical business practices.

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Related Questions

How many dummy variables will be created if the following four modes of transportation to work are captured: biking, public transportation, driving alone, and carpooling? Multiple Choice 2 3 1 4

Answers

3 dummy variables will be created if biking, public transportation, driving alone, and carpooling to work is captured.

When creating dummy variables for categorical variables, the general rule is to create (n-1) dummy variables, where n represents the number of categories or levels in the variable. This is done to avoid multicollinearity issues in regression analysis, where one category can be used as the reference category.

In this case, there are four modes of transportation to work: biking, public transportation, driving alone, and carpooling. Therefore, we would create (4-1) = 3 dummy variables.

To create the dummy variables, we would assign a value of 1 to the category of interest and 0 to the remaining categories. The reference category, typically the one with the lowest level or the most common category, is excluded and serves as the baseline for comparison.

For example, let's assume we choose biking as the reference category. The three dummy variables can be created as follows:

Dummy variable 1: Public transportation (1 if using public transportation, 0 otherwise)

Dummy variable 2: Driving alone (1 if driving alone, 0 otherwise)

Dummy variable 3: Carpooling (1 if carpooling, 0 otherwise)

By creating these three dummy variables, we capture the information about the different modes of transportation without introducing multicollinearity issues. Each dummy variable represents a distinct mode of transportation, and the reference category (biking) is implicitly represented by the absence of a 1 in any of the dummy variables.

In summary, the correct answer is 3 dummy variables.

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anyone can do this?

anyone can do this?

Answers

I love your profile pic ( ༎ຶŎ༎ຶ )

Answer:

Her car

Explanation:

She would have to give up the title of her car because she is borrowing money from a title pawn lender. She'd borrow up to 100-5,000, then she's have to give up her title to her car.

A whole supermarket shelf of snack food bags is marked, "Frito-Lay." This is an example of a(n)
brand.
a. co brand
b. individual
c private
d. wholesale
e. family

Answers

A? Sounds more correct

According to your results of the test, write a 4-5 sentence summary of your personality.
My test results describe me as a ______ parrot______ (animal), which means that I…


WHOEVER HELPS GETS 20 POINTS

Answers

Answer: am rebellious, outgoing, and expressive

Explanation:

Which of the following characteristics of tourism services explains which guests need to be present when the service is being performed?

Answers

So the service is not being served to nothing

Sunland Corporation had net income of $2100000 and paid dividends to common stockholders of $510000 in 2021. The weighted average number of shares outstanding in 2021 was 421000 shares. Sunland Corporation's common stock is selling for $29 per share on the NASDAQ. Sunland Corporation's payout ratio for 2021 is

Answers

The payout ratio of Sunland Corporation's for 2021 given the dividends paid and the net income is 0.24.

What is the payout ratio?

The payout ratio is the ratio of the dividends paid out to shareholders as a function of the net income of the company. It is the ratio of the dividend to net income.

Payout ratio = dividend / net income

Payout ratio = $510,000 / $2,100,000 = 0.24

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If you have saved $4,000 in your savings account that earns 0.3% interest annually, what will most likely happen to the purchasing power of your savings over time?

Answers

If You have more money, but your purchasing power is lower. You will actually lose money if your savings don't increase at a rate that keeps up with inflation. Hence purchasing power will be $ 4012 .

What is Purchasing power ?

If inflation reduces your purchasing power every year when you are retired and living off of your savings, you won't be able to maintain the same level of life. This is particularly true in the United States, where medical costs frequently increase more quickly than other prices.

Long before retiring, inflation can be detrimental. Let's say you are diligently setting aside money for a specific purpose, like a home down payment or a college fund for your kids. While you're saving, your money's purchase power can decrease.

Given in que

Saving $ 4,000

interest = 0.3%

\(4000+0.3%= 4,012\\$ 4012\\\)

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suppose that in year 1, real gdp was $60 billion and in year 2, real gdp rose to $69 billion. the growth rate of real gdp was %. (enter just the number; % sign has been provided for you.)

Answers

The growth rate of real GDP for the country is 15%.

What is the growth rate?

GDP is an abbreviation for gross domestic product. The gross domestic product of a country is the sum of all the final goods and services that are produced in a country in a given period, usually a year.

Gross domestic product is usually an indicator of the standard of living of the population. The higher gross domestic product is, the higher the standard of living of the populace of the country.

Real GDP is the gross domestic product of a country that has been adjusted for inflation. It reflects the changes in the production of goods and services of the country only.

Growth rate of Real GDP = (real GDP in year 2 / real GDP in year 1) - 1

($69 billion / $60 billion) - 1 = 0.15 = 15%

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In economics a computer bought by a firm for its account keeping is classified differently to a computer bought by an individual for playing games and surfing the internet. Explain why.

Answers

Answer:

12

Explanation:

a shoe manufacturer is evaluating new equipment that would custom fit athletic shoes. the new equipment costs $117,000 and will generate $45,000 in net cash flows for five years. (negative cumulative cash flows should be indicated with a minus sign.) determine the break-even time for this equipment

Answers

This means that the equipment will pay for itself in 2.6 years, or just over 2 and a half years.

To determine the break-even time for the shoe manufacturer's new equipment, we need to calculate the point at which the cumulative cash flows generated by the equipment equal the initial investment of $117,000.
To do this, we can use the formula for the payback period, which is:

Payback period = Initial investment / Net cash inflow per year

In this case, the initial investment is $117,000 and the net cash inflow per year is $45,000. Therefore, the payback period can be calculated as:

Payback period = $117,000 / $45,000 = 2.6 years

It's important to note that the payback period is just one measure of the profitability of an investment. While a short payback period can be desirable, it doesn't take into account the time value of money or the potential for future cash flows beyond the payback period. It's also important to consider other factors such as the equipment's potential to increase revenue or reduce costs in the long term.

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On September 3, 2018, Able, a single individual, purchased § 1244 stock in Red Corporation from his friend Al for $60,000. On December 31, 2018, the stock was worth $85,000. On August 15, 2019, Able was notified that the stock was worthless. How should Able report this item on his 2019 tax return?

Answers

He should ask them why it was worthless then after a while of thinking maybe have and idea on how to use it again


(What is local technology? Differentiate between traditional technology and modern

technology into 3 points.)​

Answers

Answer:

The technology that people use to assist their activities in daily life is called local technology.

And for the differences check the pic. hope it helps :)

Explanation:

(What is local technology? Differentiate between traditional technology and moderntechnology into 3 points.)

Things like smartphones, tablets, gaming systems, and computers are examples of modern technology. Traditional technology includes things like handicrafts that were created before computers were invented.

What are modern technology and its importance?

Modern technology is also providing tools to help us change people's lives and improve their conditions. These are the people who can improve their proficiency by using a cultural instrument. Modern technology refers to products, services, and infrastructure that are designed and built with the help of scientific knowledge and engineering. This includes software-based information technology, computers, and networks.

Prior to the Internet and mobile phones, traditional technology was used. Modern technology makes use of the Internet and mobile devices, allowing people to use it more quickly than traditional technology. Furthermore, it is possible that artificial intelligence was used in modern technology rather than traditional technology.

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Which of the following items have inelastic demand? (Remember: items that are "wants"
and/or have many substitutes tend to be elastic. Items that are "needs" and/or have few
substitutes tend to be inelastic.) Select all that apply.

Answers

The situation that have inelastic demand are:

Very costly goodsVery cheap goods

What is an inelastic demand?

This class of demand is one where the change in quantity demanded due to a change in price is very small.

Hence, when there is very costly goods or cheap good, the inelastic demand can happens

Therefore, the Option C is correct

Missing options " A. Very costly goods. B. Very cheap goods.C. Both A and B. "

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How important is money

Answers

Answer:

very important

Explanation:

money is a global income source for everyone. we all have different types but it is all still money. now say one country got rid of money and had people pay for stuff using other things. if china did that lots of different countries wouldn't be able to get stuff from there unless they had so much of that product they could just give it up.

is it hard to get a job at chik fil a? kinda stupid question ik, I just really need money. if so any recommendations? ​

Answers

Answer: Maybe you can try getting a job at starbucks, mcdonalds, five below, etc. It depends how old are you.

I’m not sure, I think chipotle would be a great option though. Working there comes with many benefits like paying some of your tuition (or something along those lines.)

Joe sells his business to Shirley. During the negotiations, Joe negligently tells Shirley that the business has earned a profit for the last five years. In reality, the business operated at a loss for each of those years. However, Shirley did not hear Joe's misstatement. Shirley cannot rescind the contract because:

Answers

Answer:

"Shirley did not actually rely on Joe's misstatement" is the correct answer.

Explanation:

Reliance means that the individual adopts a way to proceed due to various his/her confidence in a statement that she has established. For lack of understanding to occur, a causal relationship may well have been formed between some of the claims as well as the determination of the authority concerned to implement the arrangement. Because Shirley wasn't really conscious that someone had presented an argument, there would be no dependency. Therefore, she can't extrapolate a rescission upon this.

One of the problems with the CML, stems from the so called "separation principle". What is the best solution to that problem?
Select one:
a.
borrow and lend at the t-bill rate
b.
lend at the t-bill rate
c.
borrow at the t-bill rate
d.
short the t-bill
e.
Zero-beta portfolio

Answers

The best solution to that problems with the CML (Capital Market Line) stems is to borrow at the t-bill rate. The correct option is c.

One of the problems with the CML (Capital Market Line) stems from the so-called "separation principle." The best solution to that problem is to borrow at the t-bill rate.

The capital market line (CML) is a graphical illustration of the risk-and-reward principle. It depicts a line that slopes upwards and to the right and connects the risk-free asset and the market portfolio, which includes all risky assets. It represents the most efficient possible portfolio in terms of risk and return. T

he slope of the CML is referred to as the "market price of risk," which refers to the compensation that investors require to take on additional risk.The CML is a popular tool for portfolio optimization in the field of finance, since it can aid in determining a portfolio's expected return given a certain level of risk.

The CML allows investors to calculate the Sharpe Ratio of a portfolio, which is a measure of risk-adjusted return.

The correct option is c.

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A study showed that 47 percent of entrepreneurs were under age 35 when they started their businesses. The same study showed 16 percent were
under the age of 25. If there were 1,855 total entrepreneurs, how many were under the age of 35 when they started their businesses?

Answers

Answer:

872 entrepreneurs

Explanation:

Total number of entrepreneurs was 1855. 47 % were under 35 years. 25% were under 25. the age bracket of under 35 includes people under 25 years.

Entrepreneurs under the age of 35 were 47 percent of 1855

=47/100 x 1855

=0.47 x 1855

=871.85

=872 entrepreneurs

"What a given group of people appreciates" are their ___________. A. Cultural contexts b. Culture shock c. Cultural education d. Cultural values Please select the best answer from the choices provided A B C D

Answers

Answer:

d. Cultural values

Explanation:

Cultural values are the values and norms that are followed by a distinct society or a group of people. In other terms, values and norms developed within the society to form its basis are said to be the cultural values. The people believe, follow, and appreciate the values. They help in defining the ways of living and leading the life. The behavior, nature, and thinking of the society is influenced or structured as per the cultural values.

Answer:

D

Explanation:

I just took the assignment

Paul Samuelson critique. Paul Samuelson's critique argues that when a rich country enters into a free trade agreement with a poor country, there will be a dynamic gain in the efficiency with which resources are used in the poor country. The poor country's productivity will improve rapidly and there will not be any net gain for the rich country.

Answers

Paul Samuelson's critique, known as the "new trade theory," argues that when a rich country enters into a free trade agreement with a poor country, the rich country may not necessarily experience a net gain in welfare.

Samuelson's argument is based on the assumption that the poor country has a comparative advantage in producing goods that are labor-intensive, while the rich country has a comparative advantage in producing goods that are capital-intensive.

According to Samuelson, when the rich country trades with the poor country, the demand for labor-intensive goods will increase, leading to an increase in the relative price of these goods.

As a result, the poor country will shift its resources towards producing these goods, leading to an increase in productivity and output. However, this shift in production will also lead to a decrease in the relative price of capital-intensive goods, which will cause the rich country to shift its resources away from producing these goods.

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What are the four categories of taxes individuals deal with throughout their lives?

Answers

Answer:

Learn about 12 specific taxes, four within each main category—earn: individual income taxes, corporate income taxes, payroll taxes, and capital gains taxes; buy: sales taxes, gross receipts taxes, value-added taxes, and excise taxes; and own: property taxes, tangible personal property taxes, estate and inheritance .

An apple grower's orchard provides nectar to a neighbor's bees, while the beekeeper's bees help the apple grower by pollinating the apple blossoms. Use Figure 16.2b to explain why this situation of dual positive externalities might lead to an underallocation of resources to apple growing and to beekeeping. How might this underallocation get resolved via the means suggested by the Coase theorem?

Answers

The apple growers and beekeepers can benefit from each other, so they will negotiate an optimal solution.

Coarse Theorem

The Coase theorem (/kos/) in law and economics defines the economic efficiency of an economic allocation or results in the presence of externalities. According to the theorem, if trade in an externality is possible and transaction costs are sufficiently low, bargaining will result in a Pareto efficient outcome regardless of the initial allocation of property. In practice, bargaining obstacles or poorly defined property rights can prevent Coasean bargaining. Ronald Coase is widely credited with developing this 'theorem.'

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What is student daily allowance?.

Answers

A Student Allowance is a daily payment that can assist you with your living expenses while studying.

What do you mean by daily allowance?

A daily allowance is an allowance granted to an employee for each day of his absence from headquarters, and it is intended to cover the employee's ordinary daily expenses incurred as a result of such absence.

A daily allowance is an expense that is intended to cover the costs of food and other incidentals. Daily allowance has a significant impact on student participation, social interaction, and, most importantly, behavior in school. Budgeting is a practical technique that students can use.

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What role does product/service management play in marketing?.

Answers

Answer:

El Marketing de Servicios es un conjunto de tácticas que tienen como objetivo agregarle valor al servicio ofrecido, con el fin de persuadir al cliente para que opte por una determinada empresa. A través de una estrategia de Marketing de Servicios, es posible garantizar la máxima satisfacción de consumidores y usuarios

Explanation:

Answer:

✒️Answer:

Product/service management is a marketing function that involves obtaining, developing, maintaining, and improving a product or service mix in response to market opportunities.

Explanation:

#CarryOnLearning

\(watch.some.anime\)

Jay Farnswood is the president of a local group of real estate agents. At their monthly luncheon meeting, Farnswood stood and told his colleagues that he simply could not survive by charging the 5 percent commission rate and noted, "I don't know what the rest of you are going to do, but as an organization we all need to start charging 6 percent commission on our listings." Farnswood's statement:

Answers

Answer: constitute price fixing

Explanation:

Price fixing is an agreed price by participant on the same party of a market either buying or selling a product or rendering services to the aim of maintaining the stability of the market in it's supply and demand.

Jay is trying to speak with other real estate agents on them having a fixed price to be issued to their clients. This is known as constitute price fixing

an economist would say that the benefits of regional integration are determined by:

Answers

An economist would say that the benefits of regional integration are determined by the amount of trade creation.

Regional integration is when two or more countries come together in order to agree to work together for the benefit of all countries involved in the integration.

Forms of regional integration

Free trade area: this is when countries agree to remove the barriers to trade. Customs union: this when restrictions to trade are removed for both member countries and non member countries. Common market: in addition to the removal of restrictions to trade, there is also free movement of labour among member countries. Economic union: member countries adopt similar economic policies.

Benefits of regional integration

It increases market efficiency. It enhances global integration.

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many operations management decisions can be described as trade-offs.
Select one: a. False b. True

Answers

Answer: B true

Explanation:

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Evolution has prepared us to react with a feeling of satisfaction or even craving when we taste something sweet. Even the giant close-up of a donut on an advertising billboard can induce the same craving. In this example, the craving we experience when we see the billboard is a(n): Please choose the correct answer from the following choices, and then select the submit answer button. Answer choices

Answers

In this example, the craving we experience when we see the billboard is a psychological response. The correct option is a.

A conditioned response would be the craving we get when we see the billboard. It is a conditioned reaction to a naturally rewarding stimulus (the taste of something sweet) that has been combined with a previously neutral stimulus (the image of the donut). Not all conditioned reactions are willing or consciously chosen.

They can sometimes result in unhealthy or irrational behaviors and can be automatic or even unconscious.  It is a learned reaction that has been connected to the sight of a donut through repeated exposure and reinforcement much like the pleasure and fulfillment we get from eating a donut. The correct option is a.

The question is incomplete, complete question will be "Evolution has prepared us to react with a feeling of satisfaction or even craving when we taste something sweet. Even the giant close-up of a donut on an advertising billboard can induce the same craving. In this example, the craving we experience when we see the billboard is a(n): Please choose the correct answer from the following choices- a. psychological response b. inhibitory response c. mechanical response d. physical response.

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Most advertising spending is directed to _____.

Answers

Answer:

the internet

Explanation:

An investor buys a call at a price of $5.30 with an exercise price of $48. At what stock price will the investor break even on the purchase of the call? (Round your answer to 2 decimal places.)
Break even price $

Answers

When the stock price reaches $53.30, the investor will break even on the call option they purchased.

The investor's total outlay must match the amount they will get upon exercising the call option in order for them to break even on the purchase of the option.

The cost to the investor is the $5.30 per share call option premium paid for the call option.

The call option costs $48 to exercise.

In order to determine the break-even stock price, add the exercise price to the entire cost:

Break-even price = Exercise price + Total cost

= $48 + $5.30

= $53.30

Therefore, when the stock price reaches $53.30, the investor will break even on the call option they purchased.

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justin watered all the flowers at a business park. while watering, he noticed the daisies had been planted in groups of 10 and the lillies had been planted in groups of 5. if justin watered the same number of each flower, what is the minimum number of each that he must have watered? show steps. will rate if done within the hourFind the area bounded by the curve y = 7+ 2x + x and x-axis from * = x = - 3 to x = -1. Area of the region = Submit Question hi there, Can you help me with number 2 please? I have no idea what I am doing wrong. Question 2a: Write an equation of the line perpendicular to line MNthat goes through point Q.Francisco has solved the problem for you, but made a mistake.Find the error in the work and correct the mistake. Make sure toshow all your work for full credit!Francisco's workStep 1: slope of MN:Step 2: slope of the line perpendicular: 4Step 3: y-y = m(x-x) Q(6,-2)y-(-2) = 4(x-6)Step 4: y + 2 = 4x - 24Step 5: y + 2-2=4x-24-2Step 6: y = 4x-26Step completed incorrectly:Corrected workCorrect Answer: y=_ Solve:f(x) = 2x - 13g(x)= x^2 - 6x + 3 6) An ice cream factory makes 200 quarts of ice cream in 5 hours. How manyquarts could be made in 12 hours? What was that rate per day? Draw the Lewis dot structure for the molecule SiO4^-4. Determine the number of bonding pairs and long pairs on the central atom. What is the shape of the molecule? Be careful on counting the total number of electrons.#bonding pairs:#lone pairs:Shape of the molecule: What character from norse mythology was blamed for earthquakes?. what are some examples of of types of investments on the part of manufacters that result in growth The characteristics of organisms never change true or false I'll gib u brainliest if its correct!!!!1 pls, help im in middle school not high school please answer these two questions. Assume a society consisting of two individuals and two states,where neither state Pareto dominates the other. Can either state becalled Pareto efficient? Discuss with an example.Please include clea What is one major reason why china experienced rapid industrialization in the late 20th century?. in what ways did new crops from america stimulate economic and societal change in Europe? 2. what is the general form of the solution of a linear homogeneous recurrence relation if its characteristic polynomial has precisely these roots: 1,-1, -2, -3, 4? Organic firms are ______ changing competitive demands. Select one: a. faster at responding to b. slower at responding to c. usually unaware of d. less likely to catch up with e. unconcerned about because beatriz milhazes is using the underside of the painted motifs, what is most important to creating the piece mariposa? sugar skull corporation uses no debt. the weighted average cost of capital is 9.5 percent. the current market value of the equity is $18.1 million and the corporate tax rate is 21 percent. what is the ebit? (do not round intermediate calculations. enter your answer in dollars, not millions of dollars, rounded to 2 decimal places, e.g., 1,234,567.89.) An example of a communicable disease is